The SageAge Blog: Expert Insight into Senior Living

The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.

Utilizing Digital Marketing to Promote Virtual Events

Utilizing Digital Marketing to Promote Virtual Events

Virtual happy hours. Virtual movie date nights. Virtual home tours. “Virtual” is definitely the cultural buzzword ...
Staying Together, Virtually: The Benefits of Connected Technology for Seniors

Staying Together, Virtually: The Benefits of Connected Technology for Seniors

One of the great ironies of the COVID-19 pandemic is that we’re more physically isolated than ever ... yet, for ...
Sensitivity and Sales: How to Strike the Right Balance

Sensitivity and Sales: How to Strike the Right Balance

“Change is the only constant in life.” - Heraclitus A year ago, could you have imagined the state we are ...
The Future Is Now: Virtualizing Your Marketing to Keep Growing

The Future Is Now: Virtualizing Your Marketing to Keep Growing

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds ...
Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

As Vice President of Consulting for SageAge and author of SageAge's popular GROW sales training, Deborah Potter ...
Picturing the Elephant: Benefits of an Integrated Marketing Approach

Picturing the Elephant: Benefits of an Integrated Marketing Approach

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked ...
Developing Effective Marketing Plans and Budgets

Developing Effective Marketing Plans and Budgets

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way ...
Our Virtual Classroom and Webinars Help You Reap the Bounty

Our Virtual Classroom and Webinars Help You Reap the Bounty

Harvest season is almost upon us – one of our favorite times of the year. Soon, farmers will be reaping the bounty ...
Hurricane’s a’Comin’: Communicating During a Natural Disaster

Hurricane’s a’Comin’: Communicating During a Natural Disaster

Summer on the Atlantic coast! Sounds idyllic, doesn’t it? Sunny beaches ... quaint coastal towns ... dining al ...
Top Social Channels for Seniors Age 65+

Top Social Channels for Seniors Age 65+

You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out ...
3 Quick Optimization Tips to Maximize Your PPC Campaigns

3 Quick Optimization Tips to Maximize Your PPC Campaigns

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they ...
Grow Your Occupancy, Your Community and Yourself

Grow Your Occupancy, Your Community and Yourself

Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout ...

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