The SageAge Blog: Expert Insight into Senior Living

The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.

Sensitivity and Sales: How to Strike the Right Balance

Sensitivity and Sales: How to Strike the Right Balance

“Change is the only constant in life.” - Heraclitus A year ago, could you have imagined the state we are ...
The Future Is Now: Virtualizing Your Marketing to Keep Growing

The Future Is Now: Virtualizing Your Marketing to Keep Growing

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds ...
Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

We don’t need to tell you how important surveys are to the senior living business – and to business in ...
Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

As Vice President of Consulting for SageAge and author of SageAge's popular GROW sales training, Deborah ...
The Power of Copywriting: Counting Down the Top 10 SageAge Blogs of 2019

The Power of Copywriting: Counting Down the Top 10 SageAge Blogs of 2019

“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole ...
A New Year: Fresh Start for Your Senior Living Marketing Strategy

A New Year: Fresh Start for Your Senior Living Marketing Strategy

That “new car” smell. Scooping into a freshly opened jar of peanut butter. Stepping onto new-fallen snow. What’s ...
2020, Here We Come: Our Top Tips to Prepare You for the New Year

2020, Here We Come: Our Top Tips to Prepare You for the New Year

Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing ...
Ring In the New: Digital Tactics We’re Excited About for 2020

Ring In the New: Digital Tactics We’re Excited About for 2020

It’s hard to believe that very soon we’ll be watching that glittering ball drop over Times Square to ring in the ...
How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These ...
SageAge Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

SageAge Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

MONTOURSVILLE, Pa. – SageAge Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive ...
Picturing the Elephant: Benefits of an Integrated Marketing Approach

Picturing the Elephant: Benefits of an Integrated Marketing Approach

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked ...
Developing Effective Marketing Plans and Budgets

Developing Effective Marketing Plans and Budgets

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way ...

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