Creative Lead Generation Strategies – Designed To Tell Your Story and Deliver Results

Lead generation image with icons.

Jun 7, 2021 | Marketing & Branding

When it comes to your brand and community, what story are you telling? Though you may be thinking your story speaks for itself, there are some questions you might want to consider to ensure that your prospects and their families are really connecting and seeing what sets you apart from the rest. Are you truly conveying the message you want to be sharing about your lifestyle, residents, service offerings and community? Are you differentiating yourself from competitors – both near and further away? Are you effectively sharing what makes you the right choice in senior living for residents and families?

At SageAge, we know just how important storytelling and brand differentiation can be. In a time where many senior living providers are focusing solely on increasing occupancy, we are guiding our client-partners in focusing on why what makes them different matters. By telling your individual story with creative strategies, the possibilities are endless, all while ensuring the story is told effectively and seamlessly through each chapter of your journey to differentiation.

Why Does This Method of Storytelling Matter?

According to Rachel Fox, Creative Director at SageAge, storytelling brings your brand to life. “Storytelling resonates with your audience in ways that facts simply cannot,” she says. “It creates a connection and sparks interest. A well-told story about your community will be remembered by prospective customers while also touching their emotions, conveying your brand promise, accentuating your differences and influencing behavior. They see and feel how your community can help them. Honest, well-crafted stories are highly influential and motivating.”

So, how can you achieve these results while sharing your story and showcasing your difference? SageAge is here to help.

First Things First
Getting To Know You, Your Story and Your Goals

At SageAge, we take our time to understand you. We dive deep to learn everything we can about what you like, what you don’t, who your competition is and who your residents – past, current and future – were and are. This all ties together to make your community and your story unique.

Once SageAge compiles this information and analyzes it, we work with you to craft messaging that will speak to your future residents and families, creating connection, engagement and a foundation for the future.

Finally, it’s time for your story to reach the maximum number of qualified prospects. Once satisfied with your messaging, we distribute it across a variety of channels to generate leads from many different sources.

Introducing Your Story with Creative That Delivers Results

While the sources you choose may vary, they often include a mix of physical documents, online content such as website or social media posts and more. These can be:

  • Brochure Packages
    Beautifully matching your brand while providing leads with important information, brochures will include details about life at your community, service levels, incentives and more to tell your story. Share your “Why” with an overall informational brochure; explain your services, lifestyle and people with a trifold; or create a series of stories and mark your difference with flyers.
  • Direct Mail
    Reach your prospects right where they are. Inform and invite them to events, share reminders and keep your difference and story fresh in their minds.
  • Eblasts
    In these times, it’s important to stay connected. With emails and eblasts, SageAge can target your most important leads to make connections, lead them to event information and website pages, and so much more.
  • Social Media Posts
    These days, social media is getting more use than ever – and it’s the perfect opportunity to spread the word about what makes you who you are. Keep leads updated about your community, get families and friends involved, and share an inside look at your difference.
  • Invitations and Promotions
    As we ease back into normalcy, events, invitations and tours will be increasing. Don’t let your qualified leads miss out on a chance to experience your difference for themselves. SageAge will set the stage for successful events that will spark interest, create urgency and reflect who you are through direct mail, social media, eblasts and websites.
  • Websites, PPC and Geofencing
    Telling your story is also accomplished through strategic placement online. From geofencing placed in relevant locations that reveal your brand message to websites targeted to your prospects and videos showcasing virtual tours and more, you can bring your community and story to life – all with a simple search.

Let SageAge Support You in Marketing Your Own Difference

Each of these components combine to deliver the results that differentiate you and showcase your unique qualities – all while generating leads, connecting you with qualified prospects and more. As we’re seeing in these times, it could make all the difference.

It’s time to open the book to a brand-new page as the seasons change. We’ll be here with you through every chapter.

We Can Build a Better Future Together

Contact us today to learn how SageAge can support you in telling your story, generating leads and delivering results. Call 816.349.0464 or email Melinda Schmitz at today.

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information that will generate qualified leads and help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464/. You can also visit us on our website at

Contact Us Today!


What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and...

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This social media platform, which focuses on short-form video, is seemingly on everyone’s mind in one sense or another, and more often than not, people are following...

The Benefits of Working at a Remote Company

Remote working offers many benefits to employees and businesses. Today, more people are working from home than ever before, offering many benefits to both businesses and employees. Remote positions offer employees flexible work schedules and autonomy while keeping...

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better reporting tool emerges – one thing is for certain: Technology is always changing, and the field must adapt as a whole. Among the most recent updates include...


Stories of a Lifetime Senior living residents have lived amazing lives. Now, SageAge is on a quest to share those stories with those in the senior housing and senior living industry, residents and their families, adult children and anyone who wants to be inspired....

The Moment We Have Been Waiting for Is Here

WE have been working hard on something new. Check out our new website today!

Pressing Play on New Possibilities | Seniors and YouTube

Putting You In Front-Row View Gone are the days when YouTube was simply for younger generations to view funny videos. In the era of rising senior social media usage and the high engagement of video content, YouTube is becoming one of the largest search engines and...

Seniors and YouTube | Let’s Get Rolling

Exploring the Possibilities of Pre-Rolls Almost 47% of older adults ages 70 and up use their smartphones for social media access, according to our most recent white paper on seniors and technology use. Which social media platforms are most used among the senior age...

Connecting with Seniors Through Facebook

Making an Impression, Enhancing Engagement For many of us, we’re no stranger to Facebook. From personal use and business to connecting with friends and family, Facebook is among the top social media platforms. In fact, did you know that there are 2.89 billion monthly...
Share This