When it comes to your brand and community, what story are you telling? Though you may be thinking your story speaks for itself, there are some questions you might want to consider to ensure that your prospects and their families are really connecting and seeing what sets you apart from the rest. Are you truly conveying the message you want to be sharing about your lifestyle, residents, service offerings and community? Are you differentiating yourself from competitors – both near and further away? Are you effectively sharing what makes you the right choice in senior living for residents and families?
At SageAge, we know just how important storytelling and brand differentiation can be. In a time where many senior living providers are focusing solely on increasing occupancy, we are guiding our client-partners in focusing on why what makes them different matters. By telling your individual story with creative strategies, the possibilities are endless, all while ensuring the story is told effectively and seamlessly through each chapter of your journey to differentiation.
Why Does This Method of Storytelling Matter?
According to Rachel Fox, Creative Director at SageAge, storytelling brings your brand to life. “Storytelling resonates with your audience in ways that facts simply cannot,” she says. “It creates a connection and sparks interest. A well-told story about your community will be remembered by prospective customers while also touching their emotions, conveying your brand promise, accentuating your differences and influencing behavior. They see and feel how your community can help them. Honest, well-crafted stories are highly influential and motivating.”
So, how can you achieve these results while sharing your story and showcasing your difference? SageAge is here to help.
First Things First
Getting To Know You, Your Story and Your Goals
At SageAge, we take our time to understand you. We dive deep to learn everything we can about what you like, what you don’t, who your competition is and who your residents – past, current and future – were and are. This all ties together to make your community and your story unique.
Once SageAge compiles this information and analyzes it, we work with you to craft messaging that will speak to your future residents and families, creating connection, engagement and a foundation for the future.
Finally, it’s time for your story to reach the maximum number of qualified prospects. Once satisfied with your messaging, we distribute it across a variety of channels to generate leads from many different sources.
Introducing Your Story with Creative That Delivers Results
While the sources you choose may vary, they often include a mix of physical documents, online content such as website or social media posts and more. These can be:
- Brochure Packages
Beautifully matching your brand while providing leads with important information, brochures will include details about life at your community, service levels, incentives and more to tell your story. Share your “Why” with an overall informational brochure; explain your services, lifestyle and people with a trifold; or create a series of stories and mark your difference with flyers.
- Direct Mail
Reach your prospects right where they are. Inform and invite them to events, share reminders and keep your difference and story fresh in their minds.
In these times, it’s important to stay connected. With emails and eblasts, SageAge can target your most important leads to make connections, lead them to event information and website pages, and so much more.
- Social Media Posts
These days, social media is getting more use than ever – and it’s the perfect opportunity to spread the word about what makes you who you are. Keep leads updated about your community, get families and friends involved, and share an inside look at your difference.
- Invitations and Promotions
As we ease back into normalcy, events, invitations and tours will be increasing. Don’t let your qualified leads miss out on a chance to experience your difference for themselves. SageAge will set the stage for successful events that will spark interest, create urgency and reflect who you are through direct mail, social media, eblasts and websites.
- Websites, PPC and Geofencing
Telling your story is also accomplished through strategic placement online. From geofencing placed in relevant locations that reveal your brand message to websites targeted to your prospects and videos showcasing virtual tours and more, you can bring your community and story to life – all with a simple search.
Let SageAge Support You in Marketing Your Own Difference
Each of these components combine to deliver the results that differentiate you and showcase your unique qualities – all while generating leads, connecting you with qualified prospects and more. As we’re seeing in these times, it could make all the difference.
It’s time to open the book to a brand-new page as the seasons change. We’ll be here with you through every chapter.
We Can Build a Better Future Together
Contact us today to learn how SageAge can support you in telling your story, generating leads and delivering results. Call 816.349.0464 or email Melinda Schmitz at [email protected] today.
SageAge: Here for You, Always
At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information that will generate qualified leads and help you continue to grow and maintain your occupancy rates.
If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.
SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464/. You can also visit us on our website at sas.sageage.site.
Contact Us Today!