The Leader in Senior Living Market Research
Data Drives Decisions
Make your next move a good one with the help of SageAge – a recognized leader in market research and market analysis services in the senior living industry. As experts in the senior living space, we deliver quality data and informed recommendations that lead to successful organizational growth and/or development. Our team takes the guesswork out of high-stakes market investment decisions and provides actionable information needed for planning purposes.
As market research consultants, we provide our client-partners with the data they require to make the most effective decisions possible. Working as WE, when your community or project is successful, WE are successful.
Data Drives
Even the best idea, plan or goal needs data to back it up. From building a blue-sky community to expanding service offerings, informed decisions and positive results rely on thorough, exacting market research. To move forward without this insight is risking time, money and success.
Make your next move a good one with the help of SageAge – a recognized leader in market research and market analysis services in the senior living industry. As experts in the senior living space, we deliver quality data and informed recommendations that lead to successful organizational growth and/or development. Our team takes the guesswork out of high-stakes market investment decisions and provides actionable information needed for planning purposes.
As market research consultants, we provide our client-partners with the data they require to make the most effective decisions possible. Working as WE, when your community or project is successful, WE are successful.
Market Research Services
Our market research services are a bit different from those offered by typical firms. With our deep understanding of the senior living industry and the direction and expertise of our vice president of market research, Malissa Illiano, we apply real-world knowledge to demand assumptions and approaches, providing our client-partners in the senior care and senior living markets throughout the United States with both realistic and reliable demand results.
Competitive Analysis
Stay Ahead of the Market
Competitive Intelligence (CI) is vital in the assessment process leading senior living communities use – from stand-alone assisted living facilities,independent living communities, nursing homes and care facilities to national multisite systems – to update and sharpen their business plans and direct marketing efforts. CI identifies not only what is happening in your market, but also your competitive position in the market. Very importantly, it also helps identify opportunities for advantage and growth.
Competitive analysis involves more than simply identifying your competitors and gathering data. It is a formal, dynamic process that assesses competitors’ capabilities, strategies, activities and behaviors to support and improve decision-making. Whether you are a single assisted living community, Life Plan Community, or retirement community campus, our CI services and research reports provide you with essential information for your sales team, strategic planning, marketing campaigns, pricing, advertising, restructuring, mergers, acquisitions, and research and development.
Services include:
TELEPHONE MYSTERY SHOPPING
IN-PERSON MYSTERY SHOPPING
COMPETITIVE ANALYSIS
PRICING ANALYSIS
Customer Analysis & Identification
Discover your prospective residents
Customer analysis and identification provide you with a comprehensive understanding of your target audience. Through various research methods, we collect valuable information about customer demographics, behaviors, preferences and needs. This data-driven approach allows you to segment your customer base, create tailored marketing campaigns, and develop product and service offerings that resonate with specific customer groups (prospects, ACIs, referral sources, etc.). This research can also uncover hidden trends and emerging customer segments, helping your community stay agile and adapt to evolving consumer demands. The insights gleaned can empower you to identify your ideal resident, refine your marketing strategies, and enhance customer experiences, ultimately leading to more successful and resident-centric operations.
Services include:
MAIL LIST ANALYSIS
TARGET AUDIENCE MAPPING
DATABASE APPEND
BUYER ANALYSIS
MARKET SEGMENTATION
Market Feasibility Studies
A Blueprint for Senior Housing Success
Before any senior living project gets financed, a feasibility study is required to prove it can be a viable success. Market feasibility studies help us determine the demand for your community’s services in your primary market area before you ever break ground. We take demographic and competitive perspectives, run the numbers, and come up with an analysis of how your community can stand out in the marketplace. What is the market size? Is there a need in your market for independent living and assisted living but not memory care? Is there a “sweet spot” price point that will give you the greatest ROI? Our market feasibility and demand analysis services provide you with an accurate picture of the market potential and the forecast period, and enable you to make data-based decisions about the value of an opportunity and the projected return on your investment.
Services include:
MARKET DEMAND OVERVIEW
DESKTOP MARKET FEASIBILITY STUDY
IN-MARKET FEASIBILITY STUDY
PRELIMINARY MARKET IDENTIFICATION
Next Steps: Putting Data Into Action
Laser-guided forward momentum
You’ve got your data. Now what? Raw data, no matter how extensive, is of limited value unless it can be transformed into insights that guide tangible actions. At SageAge, we not only deliver the data; we analyze and interpret it to identify trends, customer preferences, market opportunities, and more.
With these insights, we develop actionable strategies and tactics to help you reach your goals, including optimizing market share, increasing sales and census, enhancing services, and boosting marketing efforts.
Trust the market research data mined by SageAge to empower you to make informed decisions that drive growth, enhance competitiveness, and ultimately achieve your objectives.