Database Cleanup: Are You Ready for 2022?

A person looking at graphs and numbers on an ipad.

Nov 16, 2021 | Operations

A new year is right around the corner, and as we plan our personal resolutions, many of us vow to get organized, declutter and start the new year fresh. Professionally, this resolution can come with big benefits, too. One way to take advantage of this is database cleanup.

“We all know how frustrating it can be when you have just pieces of the information you need. Just like a missing piece of a puzzle, lacking all the necessary information can make a big difference in your ability to generate leads, fill your sales funnels and shape your marketing strategy,” says Sally Kellam, VP of Client Services at SageAge. “Database cleanup allows for better analysis, reach and – of course – data. It really is the key to a more organized, more insightful year.”

The Importance of a Clean Database

If you aren’t reaching your audience, you can’t generate leads, share your story or showcase your differences, but this also goes beyond that. In fact, database cleanup also has a lot to do with saving time, saving money and saving you from missing opportunities, all of which affect the bigger picture and keep your from reaching your goals. How? Let’s break it down.

Goal: To Cultivate Leads Through Marketing Efforts While Actively Increasing Readiness
Problem: You Don’t Have the Correct Email Address

If you don’t have the correct email address, you’re not going to be able to contact those you want to reach or continue reaching through your marketing automation or email marketing tactics, leaving your messages undelivered and unseen by those who need it most.

Goal: To Create an Effective Direct Mail Campaign to Generate Leads
Problem: Your Address Aren’t Updated

Without correct addresses, your direct mail campaigns won’t be as effective. Instead, money will be wasted on incorrect addresses who may not need the services you’re providing.

Goal: Re-Evaluate Your Lead Base
Problem: Strong Leads Have Gotten Buried in The Database Over Time, While Unlikely Leads Take Center Stage

You could be missing out on leads that have had a change of circumstance, increasing their readiness to move, act or convert by spending too much time trying to weed out leads who are far away from advancing or who will never advance.

Goal: To Better Prioritize the Time of Your Team
Problem: You’re Wasting Time Evaluating Your Database or Transitioning to a New Customer Relationship Management System

Correct and updated statuses in your database saves time, lead to better prioritization as well as the ability to easily migrate to new CRMs while freeing up sales counselors for other important tasks.

How SageAge’s Concierge Service Can Provide the Solutions You Need to Excel

What can you do about your database to make your year ahead productive, efficient and effective? SageAge is here to help you clean up your data while taking care of filling in the missing pieces, targeting your marketing efforts and more through:

  • Database Append – We can take your database and fill in the missing pieces, helping you get access to income, net worth, home value and a range of valuable statistics that can enhance your direct mail pieces, email marketing tactics and marketing automation.
  • Buyer Analysis – Want to get a deeper look into your actual consumer? We can take your database append data and create a profile to further target your marketing efforts.
  • Mail List Analysis – How is your mail list working for you? Don’t just purchase an updated mail list with the same geography year after year. Instead, let us map out your leads and move-ins in relation to your direct mail purchase list and identify what’s working and what’s not for a more refined list.
  • Target Audience Mapping – Wouldn’t it be helpful to see exact locations of where your leads and move-ins are coming from? We can make it happen with a scatter graph, so you can be sure your efforts are reaching these key areas.

Let’s Prepare for a Successful 2022 Together

Now that you’ve learned how big of a difference database cleanup can make, let’s focus on shaking things up with new techniques, new tactics and new ideas tailored to you. Contact us to learn more about our concierge approach and consulting services today.

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will generate qualified leads that will help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at ​816-396-6641/[email protected]. You can also visit us on our website at www.sageage.com.

Contact Us Today!

Marketing Events for Senior Living Communities

SageAge is here to make you stand out from the crowd with unique marketing ideas and events, helping you generate leads and enhance seniors’ lives.

7 Expert Tips for Maximizing Your Senior Living “Google My Business” Profile

As senior living marketing experts, we’re always looking for the best ways to improve our clients’ online presence. A client’s Google My Business (GMB) profile is one part of a greater digital presence, but it is truly an important component of online reputation and...

Where Should I Advertise to Seniors and Baby Boomers?

Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help.

Senior Living Social Media 101

There’s a lot to know about senior living social media. From choosing a community’s social media platforms to implementing content marketing strategies and more, it can feel overwhelming to even the most seasoned social media gurus. What’s more, according to the Pew...

How To Develop a Senior Living Marketing Plan

What Is a Senior Living Marketing Plan? A marketing plan is also regarded as an advertising strategy that a company, in this case a retirement community, will implement to help them achieve (or exceed) their operational goals and marketing initiatives for a set period...

40 Years and 40 Pieces of Sage Advice

2023 has been a year full of new ideas, growth, and planning for the future. At SageAge, 2023 brings a significant milestone for our company – our 40th anniversary. In honor of our 40 years of delivering strategic marketing and business growth strategies to the senior...

The Best Senior Living CRM: Three Experts Weigh In

Looking to end your days of manually entering customer data in Excel? If so, a customer relationship management (CRM) tool is the perfect choice. Three of our senior living industry experts are weighing in on everything you need to know about CRM. Meet the SageAge...

How To Generate Leads for Senior Living Communities

Are you looking for ways to spark robust lead generation through your senior living marketing strategy? With the right team on your side and the right approach, it might be easier than you think. Check out some of these top ways to generate senior living leads through...

Senior Living SEO: 7 Tactics That Work

Want to discover a cost-effective way to provide value to others while enhancing your senior living strategy? Through Search Engine Optimization, or SEO, you can do just that.  What Is SEO? SEO is about improving your website’s visibility to search engines, increasing...

The Importance of Responding to Online Reviews

Did you know: 95% of people consult reviews before purchasing products or services. 88% of consumers are likely to use a business if they can see the business owner responds to all reviews, whether positive or negative. 87% of consumers used Google to evaluate local...
Share This