Database Cleanup: Are You Ready for 2022?

A person looking at graphs and numbers on an ipad.

Nov 16, 2021 | Marketing & Branding

A new year is right around the corner, and as we plan our personal resolutions, many of us vow to get organized, declutter and start the new year fresh. Professionally, this resolution can come with big benefits, too. One way to take advantage of this is database cleanup.

“We all know how frustrating it can be when you have just pieces of the information you need. Just like a missing piece of a puzzle, lacking all the necessary information can make a big difference in your ability to generate leads, fill your sales funnels and shape your marketing strategy,” says Sally Kellam, VP of Client Services at SageAge. “Database cleanup allows for better analysis, reach and – of course – data. It really is the key to a more organized, more insightful year.”

The Importance of a Clean Database

If you aren’t reaching your audience, you can’t generate leads, share your story or showcase your differences, but this also goes beyond that. In fact, database cleanup also has a lot to do with saving time, saving money and saving you from missing opportunities, all of which affect the bigger picture and keep your from reaching your goals. How? Let’s break it down.

Goal: To Cultivate Leads Through Marketing Efforts While Actively Increasing Readiness
Problem: You Don’t Have the Correct Email Address

If you don’t have the correct email address, you’re not going to be able to contact those you want to reach or continue reaching through your marketing automation or email marketing tactics, leaving your messages undelivered and unseen by those who need it most.

Goal: To Create an Effective Direct Mail Campaign to Generate Leads
Problem: Your Address Aren’t Updated

Without correct addresses, your direct mail campaigns won’t be as effective. Instead, money will be wasted on incorrect addresses who may not need the services you’re providing.

Goal: Re-Evaluate Your Lead Base
Problem: Strong Leads Have Gotten Buried in The Database Over Time, While Unlikely Leads Take Center Stage

You could be missing out on leads that have had a change of circumstance, increasing their readiness to move, act or convert by spending too much time trying to weed out leads who are far away from advancing or who will never advance.

Goal: To Better Prioritize the Time of Your Team
Problem: You’re Wasting Time Evaluating Your Database or Transitioning to a New Customer Relationship Management System

Correct and updated statuses in your database saves time, lead to better prioritization as well as the ability to easily migrate to new CRMs while freeing up sales counselors for other important tasks.

How SageAge’s Concierge Service Can Provide the Solutions You Need to Excel

What can you do about your database to make your year ahead productive, efficient and effective? SageAge is here to help you clean up your data while taking care of filling in the missing pieces, targeting your marketing efforts and more through:

  • Database Append – We can take your database and fill in the missing pieces, helping you get access to income, net worth, home value and a range of valuable statistics that can enhance your direct mail pieces, email marketing tactics and marketing automation.
  • Buyer Analysis – Want to get a deeper look into your actual consumer? We can take your database append data and create a profile to further target your marketing efforts.
  • Mail List Analysis – How is your mail list working for you? Don’t just purchase an updated mail list with the same geography year after year. Instead, let us map out your leads and move-ins in relation to your direct mail purchase list and identify what’s working and what’s not for a more refined list.
  • Target Audience Mapping – Wouldn’t it be helpful to see exact locations of where your leads and move-ins are coming from? We can make it happen with a scatter graph, so you can be sure your efforts are reaching these key areas.

Let’s Prepare for a Successful 2022 Together

Now that you’ve learned how big of a difference database cleanup can make, let’s focus on shaking things up with new techniques, new tactics and new ideas tailored to you. Contact us to learn more about our concierge approach and consulting services today.

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will generate qualified leads that will help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at ​816-396-6641/ You can also visit us on our website at

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