Senior Living Marketing
and Consulting

Empowered by Lived Expertise

Increased revenue. Enhanced occupancy. An energized sales team. Enriched culture. The alignment of sales specialists, clinical and operations. Improved customer service. Proven sales skills. Expert marketing services.

Empowered by Lived Expertise

Increased revenue. Enhanced occupancy. Energized sales team. Enriched culture. The alignment of sales, clinical and operations. Improved customer service.

It’s all possible with the SageAge Senior Living Consulting Team.

Our sales and marketing consultants have earned their expertise by addressing and solving the senior living industry obstacles you’ve faced. They’ve been where you are, walked in your shoes, and they’ve succeeded.

Now, they bring these senior living marketing solutions to your team members, implementing marketing strategies and tactics that have been proven across time and markets.

Our consultants are in a position to partner with and gain approval from your team. With these tools and this knowledge, they’ll continue to succeed even after we’re gone.

Together, we work as one, moving your community forward.

Senior Living Sales Consulting Expertise


We conduct an on-site visit to evaluate all aspects of sales. This helps us identify the best ways to maximize sales growth in the near future and beyond. This includes CRM, inventory, lead generation, sales processes, team structure, and more.

Occupancy increase

Systems and coaching are provided to support short-term occupancy goals and maintenance.

Department enhancement through improved processes and procedures

We provide benchmarks and structure to help teams increase both efficiency and effectiveness

Accountability and goal setting

We deliver tools to ensure daily success as well as realistic goals based on current and potential market conditions.

Sales training and coaching

Our senior living training program is designed to support your team. It will help them grow their organic ability to prompt, facilitate, and navigate meaningful conversations. Additionally, it will help them create empathic connections. Weekly coaching by a dedicated consulting teammate is provided.


We ensure sales goals are optimized through strategic timeline creation, structure, and marketing requirements.

Waitlist creation and development

We offer recommendations for waitlist collateral, processes, and management.


Benchmarks for compensation and commission structure are provided.

Team structure 

Team structure ensures community needs and organizational goals are being achieved. We also provide recommendations for the responsibilities of each team member going forward.

Organizational training toward aligned mission

Additional coaching is supplied to unite the organization’s goals and missions while providing measurable outcomes.

Application to move-in management

Processes and procedures to ensure documentation are implemented, ensuring lead-nurturing strategies are followed throughout the process.

CRM cleanup

Recommendations for effective database cleanup strategies are provided, as well as appropriate communication frequency and messaging.

We specialize in:

Life Plan Communities and Lifecare Contracts

Assisted living and memory care

Stand-alone independent living

Skilled nursing and rehabilitation


At-home products

PACE and Medicaid replacement products


GROW is an experiential learning program that supports senior living sales professionals. This program strengthens the ability to prompt, facilitate, and navigate difficult conversations. It also motivates change in prospective residents, qualified leads, and all the people they serve.

Ready to work as WE?