The SageAge Team

WE bring it all together: Senior living specialists. Subject matter experts. Problem solvers. Innovative thinkers. Creative. Analytical. Responsive. Combining individual strengths into one talented team working with you – as one.

Melinda Schmitz

President and Managing Partner

Faith Ott

Founding Partner

Sean Ochester

Executive Vice President Of Digital & Integrated Strategy

Kendra Belzer

Executive Vice President

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Melinda Schmitz

President and Managing Partner

As president and managing partner at SageAge, Melinda works closely with our client-partners to provide strategic expertise and experience to lead sustained profitable growth. In creating these strong, lasting relationships, she supports our client-partners with her substantial consulting expertise in key business disciplines such as strategic marketing, advertising and branding campaigns, new development and campus master planning, census assessment and enhancement, and sales oversight and best practices. A seasoned professional, Melinda possesses strategic consulting, customer service and marketing abilities, and has a proven record of accomplishment in successfully guiding client communities to increased occupancy and market growth. Prior to joining SageAge, Melinda held the position of director of strategy and planning at Zillner, a respected national senior living consulting and marketing organization. Today, in her executive leadership role, Melinda is responsible for organizational performance assessments, the creation and execution of integrated strategic marketing plans, client branding and identity development, service excellence strategies, and operational and sales consulting services.
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Faith Ott

Founding Partner

As Founding Partner, Faith has over four decades of experience in senior living growth strategy, campus master planning, market research, and program/service development. A recognized thought leader and highly sought-speaker in the senior living space, she has worked in every facet of the senior living lifestyle continuum, including Lifecare communities and CCRCs, assisted living and memory care communities, adult day centers, subacute and rehabilitation facilities, long-term care centers, hospice care providers, and home care services.
Faith has successfully guided an extensive list of client-partners in both the for-profit and not-for-profit sectors. She has developed strategic business plans for new programs and services, blue-sky and new developments, and campus-expansion projects. She has identified strong market opportunities and guided clients in the successful implementation of market demand and feasibility studies, focus groups, and campus master-planning efforts.

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Sean Ochester

Executive Vice President Of Digital & Integrated Strategy

Sean is an influential, decisive and insightful business leader who fuses technology expertise with business acumen to build productive operations and technical solutions while driving continual innovation and profitable growth. Skilled at spearheading and managing digital initiatives and optimizing existing systems to create strategic and valuable processes, Sean expands operational and product capabilities, boosts market position, and supports growth objectives through strategy development and tactical implementation.

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Kendra Belzer

EXECUTIVE VICE PRESIDENT

For over 20 years, Kendra has specialized in Client Services and Operations oversight. She spent the first 15 years of her career working with Consumer Packaged Goods (CPG) clients such as Procter & Gamble, General Mills, Coca-Cola, Kraft, and Starbucks, to name a few. In her role, she developed marketing strategies and executed product offerings across the retail industry. Most recently, she has partnered with senior living communities nationwide, leading agency client services teams from critical strategy development to operational support and execution. She has nurtured and overseen senior living community relationships while leading these agency partnerships to increase leads, sales and occupancy.

Sally Kellam

Vice President of Client Services

Deborah Potter

Vice President of Consulting

Malissa Illiano, MBA

Vice President of Market Research

Keith Boaz

Vice President of Creative Strategy

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Sally Kellam

Vice President of Client Services

Sally’s focus is twofold: She works directly with our client-partners’ leadership teams to create lead generation strategies and comprehensive marketing plans while providing exceptional leadership to our entire Client Services team. With exceptional marketing and planning skills and a record of achieving measurable results in the senior living space, Sally serves as an ideal growth resource for senior living leaders and their communities. Her acumen and expertise position her to direct and develop our Client Services team.

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Deborah Potter

Vice President of Consulting

As a member of the SageAge Executive Team, Deborah focuses on the progression of our sales consulting services as well as the evolution of our product and program development. With her background in senior living sales and sales product/program development as a foundation, she developed GROW, SageAge’s growth-focused and change-inspiring sales training program and virtual classroom – a proprietary program that has received great reviews and delivered tremendous results. Deborah leads our team in creating fresh and innovative products, services and programs that enable SageAge to support our clients’ sales efforts. Deborah has a rich history in senior living where she has achieved an impressive record of success.

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Malissa Illiano, MBA

Vice President of Market Research

Malissa joined SageAge in 2005 as a Research Analyst, bringing market research expertise to the organization. Since then, Malissa has helped grow our Market Research Department, developing SageAge into a respected leader in senior living market feasibility and demand analysis. Malissa is primarily responsible for completing pre-market research and market analysis studies. Her expertise in consumer and market research, which includes surveys, focus groups, personal interviews and referral source assessments, guides the development of marketing strategy and messaging. She leads all market demand analysis efforts and related initiatives such as completing competitor analyses – functions that are essential to making informed recommendations for new business development and expansion. She also assists with the development, creation and implementation of strategic marketing proposals and plans.

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Keith Boaz

VICE PRESIDENT OF CREATIVE STRATEGY

For 25 years, Keith has created and directed results-generating marketing, with expertise that spans virtually every advertising media. Under Keith’s direction, the SageAge creative department solves problems for clients, connecting each unique brand with its audience in ways that compel interest and action. Keith has dedicated nearly 20 years of his career to the senior living category. He has earned accolades from clients of all types of communities – single locations to national systems, local landmarks to blue-sky developments. Keith is a hands-on marketing partner and works closely with each client he serves.

Robert Popper

Associate Creative Director – Writing

Jason Williams

Associate Creative Director – Design

Chelsea Wilson

Communication and Content Strategist

Brett Dunahue

Director Digital Strategist

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Robert Popper

Associate Creative Director – Writing

Robert is a strategic thinker, creative writer and team leader. For nearly a decade he has been plying his talents for senior living clients of all types – single locations, national systems, CCRCs and care-focused communities. Robert has a knack for understanding each client’s unique brand, and then developing and communicating that brand through compelling messaging. An advertising veteran, Robert has served clients of every size in practically every category. He also likes fly-fishing and is trying to figure out the double-haul cast.

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Jason Williams

Associate Creative Director – Design

Jason has spent the last decade working in the advertising world as an Art Director and Technology Specialist. He is a unique blend of both artist and engineer who’s passionate about thoughtful design combined with innovative technology. His skills span traditional tactics to the latest in digital trends and techniques. Jason’s experience is a result of working on a wide variety of projects that range from brand development and website design/build to social listening analysis. His design skills and technological expertise  – combined with an artist’s eye allow him to dream up the big idea, execute the design, manage the development process and assist in launching the final product.

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Chelsea Wilson

Communication and Content Strategist

Chelsea oversees the development and implementation of communications, content and social media for SageAge’s clients. With over seven years in the senior living industry, she’s worked with communities across the country to develop successful media tactics that generate positive awareness. From local news to senior living trade publications and beyond, Chelsea finds the stories that make the senior living industry shine in all forms of content. Prior to working in public relations, Chelsea was a news producer and has won and been nominated for several Emmy Awards and Edward R. Murrow Awards. At SageAge, she offers clients a broad range of services, including media training, crisis management, media relations and reputation management.

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Brett Dunahue

Director Digital Strategist

Brett brings 10+ years of experience to her role, overseeing digital strategy for the digital team at SageAge. Her career working in both agency and client-side marketing roles in a range of verticals has helped her hone her abilities and knowledge to work across a range of marketing disciplines. Brett’s professional experience and proficiency in many areas of digital  – including SEO, PPC, media planning, content creation, reputation management, data analysis, email strategy and web development have uniquely positioned her for her role as a Director Digital Strategist at SageAge, where she works with clients and the digital team to develop successful integrated campaigns that convert.

Emily Gordon

Account Director

Lori Colhouer

Account Director

Cristina Mank

Account Director

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Emily Gordon

Account Director

With over 15 years of marketing experience in B2B and B2C and product/brand promotions, Emily has focused exclusively on senior living for the past several years. She has worked with communities at all stages of development, from blue sky to those that have been in the market for decades, as well as all types, including national systems and stand-alone communities, supporting community and corporate teams alike. A solution provider, she develops unique strategic approaches for each community she serves, helping them identify and achieve their goals. Emily loves getting to know each community team, building working relationships and being a part of their journey.

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Lori Colhouer

Account Director

Lori works with our client-partners to develop marketing strategies that boost lead generation and promote lead nurturing to meet and exceed sales and marketing goals. Drawing on her experience and skills in senior living, Lori works with senior living leaders to develop and manage compelling integrated marketing programs that resonate with target audiences, develop marketing tactics to build brand equity and generate leads/sales, develop competitive offerings for clients that deliver strong points of differentiation and advantage in the competitive environment, and recommend annual budgets based on real-time data trends and forecasting.

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Cristina Mank

Account Director

Cristina works closely with our client-partners, creating targeted, effective marketing and advertising plans to meet dynamic needs and goals. With over 14 years in marketing and advertising – with most of that time focused exclusively on senior living – she brings insight, experience and solutions to the table. Forging strong relationships with our client-partners, Cristina plans, strategizes and implements campaigns that not only identify and meet expectations; they exceed them. Analytical and creative, she uses customer data and insights as the foundation for marketing strategies.

Ready to work as WE?

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