Refreshing Your Brand for Better Results
When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Marketing and Branding Blogs
Representative Design – Mirroring Your Market’s Self-Perception
Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
Selling Your Story: Developing Compelling PR
You know as well as anyone that your community, from the residents and their families to the staff, is chock full ...
Evoking Emotion: The Power of Imagery
You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Top Creative Tips for Connecting with Today’s Seniors
Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...
How to Create a Showstopping Brand – Does Your Brand Steal the Show?
By now, most of us would agree that “content is King.” Value-based information remains the primary engine for ...
Senior Living Marketing: Videos Can Boost Your Website and Your Brand
As senior living communities seek effective ways to “make their case” to aging senior adults and their adult ...
Senior Living Marketing Tips: How to Get Action from Your Call to Action
One of the most important yet frequently forgotten elements of any effective marketing message is the call to ...
Senior Living Marketing: How to Use Visuals to Break Through the Clutter
Cutting through the clutter, or “noise,” has always been a challenge for marketers seeking to create awareness, ...