Marketing and Branding Blogs

Your Prospect’s Journey from Awareness to Resident

Your Prospect’s Journey from Awareness to Resident

No matter what industry you’re in, it seems on paper like the sales process should be relatively simple and ...
Growing Knowledge to Gain Leads Part 3: Nurture Your Leads

Growing Knowledge to Gain Leads Part 3: Nurture Your Leads

In Part 1 of this series, we discussed how our mystery shopping service can help you gain insight into the ...
Growing Knowledge to Gain Leads Part 2:  Get Smarter with Surveys

Growing Knowledge to Gain Leads Part 2: Get Smarter with Surveys

In Part 1 of this series, we discussed how our mystery shopping service can help you gain insight into the ...
Growing Knowledge to Gain Leads Part 1:  Utilizing Virtual Mystery Shopping Calls

Growing Knowledge to Gain Leads Part 1: Utilizing Virtual Mystery Shopping Calls

Even though 2020 has been filled with uncertainty and upended many things about life as we know it, it’s ...
How Boomers Are Changing How Senior Living Is Marketed

How Boomers Are Changing How Senior Living Is Marketed

August is Boomers Making a Difference Month – and considering all the differences boomers have made in our world ...
37 Years and 37 Pieces of Sage Advice

37 Years and 37 Pieces of Sage Advice

2020 has had a lot of … well, let’s just say interesting occurrences. For us at SageAge Strategies, we have an ...
Utilizing Digital Marketing to Promote Virtual Events

Utilizing Digital Marketing to Promote Virtual Events

Virtual happy hours. Virtual movie date nights. Virtual home tours. “Virtual” is definitely the cultural buzzword ...
Sensitivity and Sales: How to Strike the Right Balance

Sensitivity and Sales: How to Strike the Right Balance

“Change is the only constant in life.” - Heraclitus A year ago, could you have imagined the state we are ...
The Future Is Now: Virtualizing Your Marketing to Keep Growing

The Future Is Now: Virtualizing Your Marketing to Keep Growing

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds ...
Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

We don’t need to tell you how important surveys are to the senior living business – and to business in ...
Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

As Vice President of Consulting for SageAge and author of SageAge's popular GROW sales training, Deborah ...
The Power of Copywriting: Counting Down the Top 10 SageAge Blogs of 2019

The Power of Copywriting: Counting Down the Top 10 SageAge Blogs of 2019

“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole ...