When it comes to your brand and community, what story are you telling? Though you may be thinking your story speaks for itself, there are some questions you might want to consider to ensure that your prospects and their families are really connecting and seeing what...
After a long 2020 and difficult start to 2021, things are starting to look up! COVID-19 vaccines are readily available. Right now, over 262 million doses have been administered to adults in the U.S., 116 million Americans are...
While COVID-19 has impacted the senior living industry, recent data shows the beginning of a turnaround. While many senior living operators have reported a decline in the number of leads they are receiving, they add that the quality of leads has increased. Bottom...
As the COVID-19 vaccine becomes readily available and we see the light at the end of this very long tunnel, senior living providers might be able to use COVID-19 to grow their communities. Surprised? Don’t be. “It’s simply a matter of accentuating the positives of...
These days, most of us know the importance of cultivating a good reputation. We’ve drilled it into our kids’ heads and used the same tactic to build a (hopefully) good reputation for ourselves in the business world. Reputation can make or break anyone’s success – as...
As we navigate the third month of 2021, stop and think about what you were doing at this time last year. March 2020 was when the COVID-19 pandemic really took hold in the United States, upending the way we did business and completely changing the landscape of life as...
What’s in store for the senior living industry in 2021? The long-lasting effects of COVID-19 have made ripples throughout our industry, causing a seismic shift in the way we’ve marketed, managed and approached all aspects of our business. In April of 2020, SageAge set...
It’s almost a new year, which means a new article about “keeping your sales pipeline full.” Normally, these types of articles are pretty straightforward and contain lots of useful tips that you may or may not already know. But – shocker – this is not a “normally” kind...
Oh my gourd, it’s almost here. The end of 2020. It will come as no shock to anyone that we’re looking forward to putting this year (0/10, do not recommend) in our rearview mirrors. Nonetheless, no year is ever completely bad or completely good, so there are still some...
No matter what industry you’re in, it seems on paper like the sales process should be relatively simple and straightforward. The prospect goes from awareness to consideration to decision-making, and then you rinse and repeat with the next prospect. But when you’re...
In Part 1 of this series, we discussed how our mystery shopping service can help you gain insight into the experience your leads are receiving from your sales team. In Part 2, we shared how surveys can be one of your most reliable methods to solicit real feedback and...
In Part 1 of this series, we discussed how our mystery shopping service can help you gain insight into the experience your leads are receiving from your sales team. Now that you have firsthand knowledge about what’s happening on your sales calls (because you took our...
