Marketing and Branding Blogs

The Importance of Responding to Online Reviews

The Importance of Responding to Online Reviews

Did you know: 95% of people consult reviews before purchasing products or services. 88% of consumers are ...
The Rise of Senior Living Occupancy

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges ...
4 Ways TikTok Is Redefining Senior Living Social Media

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This ...
The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better ...
Pressing Play on New Possibilities | Seniors and YouTube

Pressing Play on New Possibilities | Seniors and YouTube

Putting You In Front-Row View Gone are the days when YouTube was simply for younger generations to view funny ...
Seniors and Facebook | Creating Connections

Seniors and Facebook | Creating Connections

The Rise of Social Media Usage Among Seniors We don’t usually think about seniors and social media going hand in ...
Database Cleanup: Are You Ready for 2022?

Database Cleanup: Are You Ready for 2022?

A new year is right around the corner, and as we plan our personal resolutions, many of us vow to get organized, ...
Creative Lead Generation Strategies – Designed To Tell Your Story and Deliver Results

Creative Lead Generation Strategies – Designed To Tell Your Story and Deliver Results

When it comes to your brand and community, what story are you telling? Though you may be thinking your story ...
The Most Powerful Tool in Your Post-Pandemic Sales Strategy – Virtual Mystery Shopping Calls

The Most Powerful Tool in Your Post-Pandemic Sales Strategy – Virtual Mystery Shopping Calls

After a long 2020 and difficult start to 2021, things are starting to look up! COVID-19 vaccines are readily ...
GROW Senior Living Sales Training: How To Connect with and Convert Post-Pandemic Prospects

GROW Senior Living Sales Training: How To Connect with and Convert Post-Pandemic Prospects

While COVID-19 has impacted the senior living industry, recent data shows the beginning of a turnaround. While ...
The Truth Behind the Data – How COVID-19 Stats Can Help Grow Your Community

The Truth Behind the Data – How COVID-19 Stats Can Help Grow Your Community

As the COVID-19 vaccine becomes readily available and we see the light at the end of this very long tunnel, senior ...
Building a Positive Reputation in a Post-Coronavirus World

Building a Positive Reputation in a Post-Coronavirus World

These days, most of us know the importance of cultivating a good reputation. We’ve drilled it into our kids’ heads ...