Marketing and Branding Blogs

Essential Elements to a Successful Senior Living Website Design

Essential Elements to a Successful Senior Living Website Design

Are you struggling to generate leads or convert website visitors into residents for your senior living ...
SMS Strategies: Engaging Residents for Event RSVPs

SMS Strategies: Engaging Residents for Event RSVPs

In today's digital age, where staying connected is important, SMS marketing has emerged as a powerful tool for ...
When Is It Time to Rebrand?

When Is It Time to Rebrand?

Hands up: how many of you out there are still wearing disco leisure suits? While you may still have one of ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
How Storytelling is Boosting Engagement and Sales in Senior Living Today

How Storytelling is Boosting Engagement and Sales in Senior Living Today

From early childhood, we’ve learned about the world around us through stories. They provide us with information ...
Why Your Senior Living Marketing Message Must Be Generational

Why Your Senior Living Marketing Message Must Be Generational

Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, ...
Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older ...
Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Refreshing Your Brand for Better Results

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Representative Design – Mirroring Your Market’s Self-Perception

Representative Design – Mirroring Your Market’s Self-Perception

Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full ...
Evoking Emotion: The Power of Imagery

Evoking Emotion: The Power of Imagery

You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
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