Marketing and Branding Blogs

When Is It Time to Rebrand?

When Is It Time to Rebrand?

Hands up: how many of you out there are still wearing disco leisure suits? While you may still have one of ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
How Storytelling is Boosting Engagement and Sales in Senior Living Today

How Storytelling is Boosting Engagement and Sales in Senior Living Today

From early childhood, we’ve learned about the world around us through stories. They provide us with information ...
Why Your Senior Living Marketing Message Must Be Generational

Why Your Senior Living Marketing Message Must Be Generational

Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, ...
Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older ...
Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Refreshing Your Brand for Better Results

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Representative Design – Mirroring Your Market’s Self-Perception

Representative Design – Mirroring Your Market’s Self-Perception

Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full ...
Evoking Emotion: The Power of Imagery

Evoking Emotion: The Power of Imagery

You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Top Creative Tips for Connecting with Today’s Seniors

Top Creative Tips for Connecting with Today’s Seniors

Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...
How to Create a Showstopping Brand – Does Your Brand Steal the Show?

How to Create a Showstopping Brand – Does Your Brand Steal the Show?

By now, most of us would agree that “content is King.” Value-based information remains the primary engine for ...