How To Generate Leads for Senior Living Communities

business people discussing an integrated marketing campaign

Jun 2, 2023 | Lead Generation

Are you looking for ways to spark robust lead generation through your senior living marketing strategy? With the right team on your side and the right approach, it might be easier than you think. Check out some of these top ways to generate senior living leads through both traditional and digital tactics.

Traditional Lead Generation Tactics

In-Person Events

It’s no secret that the right event can lead to, well, plenty of leads,  but they can also reengage leads. SageAge can help you plan and execute successful events while designing custom creative that attracts, entices and inspires prospects to attend. Try creating an informative series, hosting a friends and family event, or holding fun and festive themed events at your community.


If you are hosting a presentation, event or information session, one of the best ways you can draw in your leads and potential residents is by mailers with strong Calls To Action (CTAs) statements or even a giveaway or incentive. Our direct mail pieces are tailored to your unique needs to not only highlight your event but to also showcase what’s in it for attendees and leads.

Digital Tactics to Generate Leads for Senior Living Communities

Search Engine Optimization (SEO)

The better your SEO, the more likely you’ll generate more leads. This is because you’ll come up higher in search results, be more competitive among those with a higher SEO rank, and become more wellknown as a resource. If you want to take it one step further, search ads can help your efforts, too. Our team can guide you in the right direction through every step of the way.

Blog Posts

When you share content about helpful independent living or assisted living topics, compile a series of resources or even create touch points that link to your helpful website content, you’re helping to provide value to your leads. This can keep you at the top of their mind when considering a senior living community for themselves or a loved one. Our team creates content and blog posts that help you generate and gain leads, with carefully planned topics implementing current SEO strategies.

Social Media

Social media can be a great way to generate leads. Create helpful videos, share virtual tours on Facebook, make use of paid traffic, and pay close attention to reviews. All of this can support lead generation, and our SageAge team is here to help with social media strategies and management tactics.

Email Marketing

Email marketing helps you share content, offers and more. When people opt in to receive emails or email campaigns, it gives you the chance to generate leads while forming relationships. Our team members are experts in this, effectively leading the way to greater numbers of leads.

Landing Pages

Landing pages capture potential customers’ information so you can follow up and engage with them. Most often, landing pages use gated offers and information or direct prospects to an email campaign, providing value to your lead. At SageAge, our experts create effective landing pages to make the most of your leads and inquiries. 

Tie All These Marketing Efforts Together for Greater Success

At SageAge, we make obtaining senior living leads easier. 

As senior care marketing specialists, we create comprehensive marketing strategies and integrated tactics, helping senior living facilities draw in leads, guide them through the sales funnel, and turn them into successful move-ins. 

For a look at some of our many success stories, check out our website.

SageAge: Here for You, Always

If you need help with any or all of these tactics, or if you’d like some support in generating leads for your senior living facilities, we are here to help.

SageAge is a multiple-award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464/[email protected].

Marketing Events for Senior Living Communities

SageAge is here to make you stand out from the crowd with unique marketing ideas and events, helping you generate leads and enhance seniors’ lives.

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