Whether you’re focusing on finding partnerships to create a long-term plan for the future, are considering how you can increase leads and support your prospects in their senior living journey, or are trying to find a way to make a connection through storytelling, SageAge is here to help. Learn more about how Deborah Potter, Vice President of Consulting, approaches these topics in a recent interview with Steve Moran of Senior Living Foresight.
Senior Living Foresight & SageAge Interview
Nov 29, 2021 | Sales/Sales Training
Keep the Connection Going. Even After the Tour.
by Casper Austin | October 29, 2026 | Marketing Strategy, Sales/Sales Training, Senior Living | 0 Comments
At a Glance A custom-branded senior living app helps communities maintain meaningful connections with prospective residents and their families throughout the decision-making journey. By providing convenient access to community news, events, activities and...
The Power of Reels: Why Your Senior Living Community Needs Short-Form Video
by Michael Schwartz | September 1, 2026 | Marketing & Branding, Marketing Strategy, Social Media | 0 Comments
In This Blog: Quick Take What You'll Learn: Why Instagram and Facebook Reels have become one of the most effective tools for senior living social media marketing, how short-form video expands your organic reach, and practical ideas your team can start filming right...
The Modern Senior Living Marketing Plan: Harnessing Programmatic Media & Connected TV (CTV)
by Michael Schwartz | August 3, 2026 | Integrated Marketing, Lead Generation, Marketing & Branding, Marketing Strategy, Paid Media/PPC | 0 Comments
In This Blog: Quick Take Search ads alone can't carry a senior living marketing plan through a sales cycle that stretches from 6 to 18 months. This post breaks down three programmatic tactics – programmatic browsing, programmatic retargeting, and CTV for senior living...
How to Build a Senior Living Marketing Strategy That Drives Occupancy Growth
by Casper Austin | July 1, 2026 | Marketing Strategy | 0 Comments
In This Blog: Quick Take What You’ll Learn: How to ground your senior living marketing strategy in concrete business objectives, navigate the shifting digital buyer's journey across both traditional channels and AI-powered search engines, and track the exact data...
SEO for Senior Living: What Families Are Searching For
by Michael Schwartz | June 4, 2026 | Search Engine Optimization | 0 Comments
In This Blog: Quick Take What You'll Learn: How search behavior is evolving in senior living, what families are actually searching for online, and how to position your community for greater visibility in both traditional and AI-powered search experiences. The Big...
The Importance of Reviews: Why Online Feedback Is Vital for Senior Living Communities in the Age of AI
by kcriswell | March 2, 2026 | Search Engine Optimization | 0 Comments
When families begin searching for a senior living community, they’re no longer starting – and ending – with a brochure or a scheduled tour. Today, their first impressions are shaped online, often before they ever reach out. People read online reviews early in the...
Discoverability in 2026: Why Digital PR and Social Must Work Together
by kcriswell | February 5, 2026 | Social Media, Uncategorized | 0 Comments
Not long ago, discoverability meant one thing: ranking well on Google. Today, that definition is far more complex — and far more human. Families researching senior living communities are no longer beginning their journey with a search bar. They’re forming impressions...
Senior Living Website Design: 7 Ways to Strengthen Visibility and Drive Growth
by sageage | December 8, 2025 | Websites | 0 Comments
When families begin researching senior living options, their first stop is almost always online. That means your website isn’t just a digital brochure – it’s the front door to your community. Thoughtful, user-friendly senior living website design paired with a...
Senior Living SEO: 7 Proven Tactics That Drive Visibility and Growth
by sageage | December 8, 2025 | Search Engine Optimization | 0 Comments
Search behavior continues to shape how prospects discover senior living communities. With more families turning to Google for guidance, senior living SEO has become one of the most cost-effective ways to drive website traffic, increase visibility, attract qualified...
Where to Advertise to Seniors and Baby Boomers: 8 Effective Platforms to Grow Your Reach
by sageage | December 8, 2025 | Marketing Strategy | 0 Comments
Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help.