Whether you’re focusing on finding partnerships to create a long-term plan for the future, are considering how you can increase leads and support your prospects in their senior living journey, or are trying to find a way to make a connection through storytelling, SageAge is here to help. Learn more about how Deborah Potter, Vice President of Consulting, approaches these topics in a recent interview with Steve Moran of Senior Living Foresight.
Senior Living Foresight & SageAge Interview
Nov 29, 2021 | Sales/Sales Training
Senior Living Website Design: 7 Ways to Strengthen Visibility and Drive Growth
by sageage | December 8, 2025 | Websites | 0 Comments
When families begin researching senior living options, their first stop is almost always online. That means your website isn’t just a digital brochure – it’s the front door to your community. Thoughtful, user-friendly senior living website design paired with a...
Senior Living SEO: 7 Proven Tactics That Drive Visibility and Growth
by sageage | December 8, 2025 | Search Engine Optimization | 0 Comments
Search behavior continues to shape how prospects discover senior living communities. With more families turning to Google for guidance, senior living SEO has become one of the most cost-effective ways to drive website traffic, increase visibility, attract qualified...
Where to Advertise to Seniors and Baby Boomers: 8 Effective Platforms to Grow Your Reach
by sageage | December 8, 2025 | Marketing Strategy | 0 Comments
Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help.
13 Actionable Senior Living Sales Tips to Boost Occupancy and Build Trust
by kcriswell | November 18, 2025 | Sales/Sales Training | 0 Comments
Selling senior living isn't just about filling apartments – it's about helping families navigate one of life's most significant transitions with confidence and peace of mind. In an industry where trust, empathy, and timing are everything, your sales approach can make...
Senior Services Content Marketing: Communicate Clearly and Connect Deeply
by kcriswell | November 6, 2025 | Marketing Strategy | 0 Comments
In the senior living industry, every word matters. Effective senior services content marketing builds relationships rooted in trust, empathy, and understanding. This guide offers actionable content marketing strategies for creating clear, compelling content that...
How to Develop a Senior Living Marketing Plan
by sageage | October 30, 2025 | Integrated Marketing, Marketing Strategy, Senior Living | 0 Comments
What Is a Senior Living Marketing Plan? A senior living marketing plan is your strategic road map for achieving the community’s growth and occupancy goals. It outlines how you’ll reach your target audience, build brand awareness, generate qualified leads, and...
A Guide to AI in Senior Living: Opportunities, Risks, and Best Practices
by kcriswell | September 17, 2025 | Industry Trends, Senior Living | 0 Comments
Artificial intelligence (AI) has rapidly moved from futuristic concept to everyday tool, transforming industries across the board. Senior living is no exception. From streamlining operations to enhancing resident care, AI is beginning to reshape how communities...
Senior Living Referral Sources: Building Relationships That Drive Occupancy
by kcriswell | September 15, 2025 | Lead Generation, Marketing Strategy | 0 Comments
When families begin searching for senior living, they’re looking for more than just a community or senior housing for an older adult. They’re looking for guidance, trust, and reassurance. While traditional and digital advertising and outreach are powerful tools, some...
Is Your Social Strategy Ready for the SERP?
by kcriswell | July 28, 2025 | Search Engine Optimization | 0 Comments
Big news in search and social media content: Instagram content is finally appearing in Google’s AI Overviews (AIO) results. This may seem like a small update, but for brands and creators, it signals a major shift in how visual content on social media platforms gets...
Harnessing Data Research for Smarter Digital Targeting
by Aaron DeMent | June 3, 2025 | Market Research, Marketing Strategy | 0 Comments
Discover how SageAge uses advanced data research to create smarter digital targeting strategies that boost engagement, maximize ROI, and connect senior living communities with their ideal audiences
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