In this blog, we’ll review how SageAge uses these seven proven Facebook ad tactics to attract leads, move prospects through the funnel, and deliver measurable results that help your community thrive. Let’s dive into the Facebook ad tricks that truly drive senior living leads.
1. Know Your Audience: Seniors Are on Facebook – and so Are Their Adult Children
Pew Research Center found that 73% of adults aged 50–64 are active on Facebook, and 45% of adults aged 65 and older also use Facebook. That means you have two key audiences to reach with your Facebook ads: seniors researching their own options and adult children seeking care solutions for loved ones.
Now that you know who’s using the platform, the question becomes: How do you get their attention? That’s where SageAge comes in.
With these distinct audiences in mind, we create well-crafted ads with clear messaging and thoughtful, on-brand design. These ads are tailored to resonate emotionally with seniors considering a move – and adult children looking for peace of mind and trusted guidance.
“This dual-audience targeting is core to how we structure Facebook campaigns for client-partners,” said Sean Ochester, Executive Vice President Of Digital & Integrated Strategy at SageAge. “We’re reaching both seniors and their adult children at the moment they’re making decisions.”
It’s a key part of a content marketing approach that builds trust while delivering results.
2. Use Multiple Types of Ads – They Each Serve a Purpose
One of the most important Facebook ad tricks that drive senior living leads is leveraging a variety of ad formats. Using a mix of ad types creates touchpoints at every stage of the decision journey.
Here’s how SageAge structures successful campaigns:
- Lead Generation Ads – Capture hot leads with forms directly on Facebook
- Traffic Ads – Drive engagement with blogs, guides, and resource pages
- Event Ads – Promote tours, webinars, and open houses with RSVP options
- Page Like Campaigns – Build long-term visibility and local brand trust
Each of these ad types play a role in a larger marketing strategy. Take a look at the breakdown:
| Ad Type | Purpose | Example Call to Action (CTA) |
| Lead Generation Ad | Collect direct inquiries | “Get More Information” |
| Traffic Ad | Educate and nurture | “Read More” |
| Event Ad | Drive in-person engagement | “RSVP Today” |
| Page Like Campaign | Build local brand trust | “Join Our Community” |
Using this multipronged ad approach is one of the smartest ways to guide potential residents and families through your funnel.
3. Visuals Matter More Than You Think They Do
In the fast-scrolling world of social media, visuals are everything. One of the top Facebook ad strategies is using authentic, high-quality photography instead of generic stock images.
We’ve found that real photography – especially featuring actual residents and staff – consistently outperforms stock imagery. Users can instantly connect with images that feel genuine and relatable.
At SageAge, we guide communities in capturing lifestyle-driven moments that highlight warmth, connection, and engagement. Then, our design team tests color combinations, contrast, and composition to enhance stop-the-scroll potential.
Pairing compelling visuals with emotional storytelling is a powerful way to elevate your content marketing across social channels.
4. Utilize the Power of a Good Hook
The visual draws users in, but the copy gets them to click. Headlines and captions are your chance to make a strong first impression.
We craft ad copy that speaks directly to your target audiences’ needs, emotions, and motivations. A good hook answers a concern or aspiration right away:
- “Is it time for a worry-free lifestyle?”
- “Discover the vibrant retirement you deserve.”
Strong copywriting – rooted in strategy – drives interest, clicks, and ultimately leads. When paired with effective calls to action, this is one of the most straightforward ways to make your ads stand out.
5. Retargeting Is Your Secret Weapon
Reaching your audience once isn’t enough – especially in senior living, where the decision-making process is long and emotional. That’s why retargeting is a vital component of any successful marketing strategy.
Retargeting keeps your brand top of mind by serving tailored ads to users who have already visited your site, watched a video or engaged with previous ads.
SageAge retargeting strategies are designed to re-engage interest, build trust, and move prospects closer to conversion. Whether it’s a reminder to schedule a tour or a helpful blog about care options, retargeting ensures you’re supporting families every step of the way.
6. Test, Learn, Repeat
Your audience and market area aren’t monoliths, and what works for some communities may not work as well for others. We never “set it and forget it.” At SageAge, ad performance is monitored weekly, and A/B testing is standard.
- We test multiple creative and CTA variations to optimize lead flow.
- Our dashboards track what’s working in real time so client-partners always know their ad dollars are driving results.
We analyze performance weekly using real-time dashboards that help us adjust spend and strategy based on what’s delivering results. This optimization is central to a smart content marketing approach that maximizes ROI.
7. Make It Easy To Take the Next Step
Even the best ad can’t convert if there’s friction in the follow-up. That’s why we ensure every ad includes a strong call to action (CTA) that leads to a fast-loading, mobile-friendly landing page or form.
Whether you’re encouraging users to schedule a tour, download a guide or request a callback, the path forward should be simple, intuitive, and conversion-focused.
We audit and design landing pages with mobile-first best practices, ensuring potential leads don’t get frustrated or abandon the process.
Clear CTAs, seamless design, and thoughtful user flow are what turn interest into action – and ultimately help you generate more qualified leads.
Lead Successful Facebook Campaigns With SageAge
Facebook advertising works – but only when it’s backed by the right marketing strategy. The most effective campaigns aren’t built on guesswork. They’re built on data, creativity, and deep knowledge about the senior living audience.
At SageAge, we use a proven blend of strategy, copywriting, design, and real-time optimization to help our client-partners thrive. Our full-funnel digital campaigns generate qualified leads, build lasting trust, and fill events and tours.
Want to see how these Facebook tactics can work for your community? Contact SageAge today to take your content marketing to the next level.
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