Seniors and Smartphones | Generating Results and Leads

Portrait of Progressive Senior Man Sitting in His Living Room Easily Uses Smartphone, Does Touching Gestures and Feels Very Comfortable with New Technologies.

Jan 18, 2022 | Social Media & Online

 

The Case for an Enhanced Mobile Presence

Are the days of desktop sites dwindling thanks to the rise of mobile versions of websites and cell phones? For a rising number of seniors, smartphones are becoming the number one choice of viewing platform over desktop versions, which can have drastic effects on how we approach websites.

From viewing on smaller screen sizes and ensuring your site loads quickly to making mobile searches easy and focusing on effective website design, it’s no secret that a mobile-optimized website presence can make all the difference in user experience. For one of our client-partners located in the Lakeland area, the difference was astounding.

Discover the power of updating your mobile experience to enhance mobile traffic, ensure more seamless viewing and generate leads. 

The Goal

Our Lakeland client-partner needed to port their website from Drupal to WordPress. In making this switch, SageAge took advantage of the responsive website capabilities of WordPress for better UI/UX to increase Google results for mobile users.

The Results

Since launching their mobile optimized and responsive site, the following results have been collected. Compared to the prior year, our client-partner recognized a:

  • 94.63% increase in mobile visitors
  • 46.91% increase in mobile average session duration
  • 23.05% increase in mobile pages/session
  • 16.10% decrease in mobile bounce rate

Putting the Power in the Palm of Your Hand

Have you been considering enhancing your mobile website? Now is the perfect time to begin. For more information about how we can help you create a more mobile-friendly version of your site, contact us or visit our blog today! 

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will generate qualified leads that will help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464/melinda@sageage.com. You can also visit us on our website at www.sageage.com.

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