Seniors and Smartphones | Generating Results and Leads

Portrait of Progressive Senior Man Sitting in His Living Room Easily Uses Smartphone, Does Touching Gestures and Feels Very Comfortable with New Technologies.

Jan 18, 2022 | Social Media & Online


The Case for an Enhanced Mobile Presence

Are the days of desktop sites dwindling thanks to the rise of mobile versions of websites and cell phones? For a rising number of seniors, smartphones are becoming the number one choice of viewing platform over desktop versions, which can have drastic effects on how we approach websites.

From viewing on smaller screen sizes and ensuring your site loads quickly to making mobile searches easy and focusing on effective website design, it’s no secret that a mobile-optimized website presence can make all the difference in user experience. For one of our client-partners located in the Lakeland area, the difference was astounding.

Discover the power of updating your mobile experience to enhance mobile traffic, ensure more seamless viewing and generate leads. 

The Goal

Our Lakeland client-partner needed to port their website from Drupal to WordPress. In making this switch, SageAge took advantage of the responsive website capabilities of WordPress for better UI/UX to increase Google results for mobile users.

The Results

Since launching their mobile optimized and responsive site, the following results have been collected. Compared to the prior year, our client-partner recognized a:

  • 94.63% increase in mobile visitors
  • 46.91% increase in mobile average session duration
  • 23.05% increase in mobile pages/session
  • 16.10% decrease in mobile bounce rate

Putting the Power in the Palm of Your Hand

Have you been considering enhancing your mobile website? Now is the perfect time to begin. For more information about how we can help you create a more mobile-friendly version of your site, contact us or visit our blog today! 

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will generate qualified leads that will help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464/ You can also visit us on our website at

Contact Us Today!

What Are the Housing Restrictions for Facebook and PPC?

As we know, technology is always changing and adapting. It’s something many of those in the senior housing and marketing fields are used to. One of the most recent changes is making a larger impact on how we target ad audiences on Facebook and through pay-per-click...

The Rise of Senior Living Occupancy

As COVID-19 created a landscape of uncertainty in senior living facilities, experts knew there would be challenges and effects that lasted long after. Although the pandemic continues, many types of senior living communities and...

4 Ways TikTok Is Redefining Senior Living Social Media

Whether you’ve heard about it, tried it out, or use it regularly, TikTok is taking the world by storm. This social media platform, which focuses on short-form video, is seemingly on everyone’s mind in one sense or another, and more often than not, people are following...

The Benefits of Working at a Remote Company

Remote working offers many benefits to employees and businesses. Today, more people are working from home than ever before, offering many benefits to both businesses and employees. Remote positions offer employees flexible work schedules and autonomy while keeping...

The Future of Analytics: What Does Next Year’s GA4 Migration Mean?

Moving Forward with New Updates Whether customer needs, viewing habits or website journeys change – or a better reporting tool emerges – one thing is for certain: Technology is always changing, and the field must adapt as a whole. Among the most recent updates include...


Stories of a Lifetime Senior living residents have lived amazing lives. Now, SageAge is on a quest to share those stories with those in the senior housing and senior living industry, residents and their families, adult children and anyone who wants to be inspired....

The Moment We Have Been Waiting for Is Here

WE have been working hard on something new. Check out our new website today!

Pressing Play on New Possibilities | Seniors and YouTube

Putting You In Front-Row View Gone are the days when YouTube was simply for younger generations to view funny videos. In the era of rising senior social media usage and the high engagement of video content, YouTube is becoming one of the largest search engines and...

Seniors and YouTube | Let’s Get Rolling

Exploring the Possibilities of Pre-Rolls Almost 47% of older adults ages 70 and up use their smartphones for social media access, according to our most recent white paper on seniors and technology use. Which social media platforms are most used among the senior age...

Connecting with Seniors Through Facebook

Making an Impression, Enhancing Engagement For many of us, we’re no stranger to Facebook. From personal use and business to connecting with friends and family, Facebook is among the top social media platforms. In fact, did you know that there are 2.89 billion monthly...
Share This