Integrated Marketing – It’s How to Be the Big Fish in a Sea of Providers

As leaders in senior living growth strategy, SageAge will provide a series of valuable learning opportunities focused on the power of Integrated Marketing and how you can harness its advantages to increase your qualified leads, enhance your occupancy and achieve your goals – just like we’ve done for hundreds of senior living communities nationwide!

Led by Jason McCloud, Executive Director of Integrated Marketing & Communications, our conference curriculum will include the following knowledge-packed programs:

Also participating for SageAge Strategies at SMASH 2018 are Faith Ott, President & Executive Consultant; Melinda Schmitz, Executive Vice President & Senior Consultant; and Sean Ochester, Executive Vice President of Digital & Integrated Strategy .

Please join us at the SageAge kiosk located in the main conference hall. We’d love to meet you and hear about your community’s unique story. Relax, socialize and learn more about how SageAge Strategies can partner with your community to grow your sales,  reputation and  bottom line.

Integrated Marketing Strategy: Your Power Tool for Maximum Lead Generation

Today, integrated marketing strategies and technologies are playing a large and increasingly important role in reaching, informing, engaging and tracking senior living prospects and providing them with the information they need, when they need it, and to build trust and confidence in provider communities.

Done correctly, Integrated Marketing is an extremely powerful tool in senior living’s lead generation and conversion arsenal today.

Growth-centered senior living communities have found that by matching relevant content to their prospects’ personas and using a combination of traditional and digital (online) media channels to deliver the message, they can create more effective marketing platforms for engaging potential customers and achieving better business results.

The beauty of integrated marketing is that it coordinates and synchronizes all relevant content and media channels to maximize the strength of your community’s message to your target audiences – leading to greater visibility, engagement, lead generation and sales.

Unlike one-off promotional tactics, a well-constructed integrated marketing plan orchestrates your community’s key campaign message(s) in a harmonious, synergistic and sequenced manner across the various communications channels your prospects use. In addition to ensuring message reach and consistency, Integrated Marketing also focuses on the distribution of the message in a properly timed order based on your prospect’s phase of the buyer journey and the specific media used.

Key Integrated Marketing Benefits

Effectively planned and executed Integrated Marketing campaigns produce critical advantages for senior living providers including:

• Increased Leads and Sales – Integrated marketing campaigns stretch your relevant messages across several communications channels to create more avenues for prospects to become aware, engaged, and ultimately, committed to making a purchase.
• Competitive Advantage – Research indicates that content shared online and offline boosts message awareness and response. Consistent images and relevant messages help nurture long-term relationships with customers. SageAge Strategies uses Customer Relationship Management (CRM) and lead databases to identify which prospects need what information when.
• Improved ROI – Integrated Marketing optimizes your marketing budget expenditures and increases profitability through increased efficiency.

To learn more about how Integrated Marketing can make your community A Big Fish in a Sea of Providers, please call Jason McCloud at 614.795.7373 to arrange a pre-conference consultation or a convenient time to meet at SMASH.