In Part 1 of this series, we discussed how our mystery shopping service can help you gain insight into the experience your leads are receiving from your sales team. Now that you have firsthand knowledge about what’s happening on your sales calls (because you took our...
Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star...
Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, the purchase decision process in senior living is a bit more complicated. As we all know, the “end-user” is not the only decision-maker in the senior living...
SageAge Strategies is pleased to announce the addition of experienced senior living marketing and planning executive Tom Senger as Vice President of Business Development. In this key role, Tom will work closely with the leadership of our new and existing...
Now that we’ve reached the end of the first quarter of 2018, it’s a good time to step back and take stock of the current marketing strategies and tactics that are playing a prominent role in the growth plans of senior living communities nationwide. As of today, there...
Knowledge is power. And applied knowledge is most powerful. For today’s busy senior living leaders who are focused on the day-to-day, it can be a challenge to stay current on the industry’s best business practices and latest innovations – and tools that can make a...
Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the...
We all know that personal engagement is a key ingredient for effective lead generation in the senior living space. The connectivity of your content and how it resonates with your prospects’ needs and life circumstances is a priority whether your target audience is...
One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign,...
