Digital Marketing

Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in. Well, not quite. If you’re not adding a carefully...

Digital Event Marketing: An Integrated Approach

Digital Event Marketing: An Integrated Approach

If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive. Sponsoring events is a cost in...

Google Phantom Updates: Are You Ready?

Google Phantom Updates: Are You Ready?

A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World Wide Web. Each has the power to greatly influence your potential customer’s path to your door, and the easier and more positive you make that journey, the...

Why Maintaining Your Local Listings Matters

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great season. Unfortunately, if you aren’t paying attention to what folks find when they Google search you or look you up in a directory – specifically, what...

Why Online Lead Nurturing Is NOT Optional

Why Online Lead Nurturing Is NOT Optional

The word “nurture” probably conjures up a few different images, depending on your own personal experience. For some, images of a gardener’s loving hand might crop up as he or she tenderly nurtures budding plants to bloom. Others – parents, most likely! – probably...

CRM Integration for Seamless Lead Follow Up

CRM Integration for Seamless Lead Follow Up

No matter your role in the customer relations process, whether you’re a sales manager, CEO or somewhere in between, you’ve no doubt spent considerable time trying to figure out the best way to manage, and keep in touch with your customers. They’re the lifeblood of...

SEO Benefits of One Site vs. Multiple Sites

SEO Benefits of One Site vs. Multiple Sites

Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that...