INTEGRATED CAMPAIGN FOR BRAND AWARENESS AND CONVERSION
How We Created Readiness At Rolling Green Village
Community Profile
Greenville, South Carolina
Full Continuum of Care
30-plus-year-old community
The Challenge
Seniors won’t easily leave the home they’ve loved for 30+ years for a 30-year-old-community.
The Solution
Overcome the excuse of “I’m not ready yet” by showing how moving to Rolling Green Village is more fun than holding on to their house.
93%
Achieved 28 out of 30 sales halfway through the year
163%
Total inquiry to goal
39%
Re-inquiries exceeded 30% benchmark goal
X%
Traffic driven from Connected TV
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