Ohio Masonic Home, a not-for-profit organization, requested sales and marketing services for an expansion and renovation to their existing Western Reserve Masonic Community in Medina, Ohio. Building upon their videos that highlighted the youthful energy of their residents and vibrant lifestyle offered by the community, SageAge took a bold approach, creating the three-phase Grab Life integrated campaign. Bright. Fresh. The campaign used eye-catching colors, fonts and photos to capture attention. The initial phase, shown here, was designed to promote lead generation through marketing messages and informational presentations on the community expansion and included print ads, direct mail, eblasts, a landing page, social media, video mailer, and automated notifications.