The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
Building Your Referral Source Relationships Will Boost Your Census
In the senior living space, referral sources are traditionally the second most frequent source of referrals after ...
Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in ...
Challenging “Drive By” as a Lead Source: Why Accurate Source Data is Vital to Your Lead Generation
One of the most important yet underappreciated elements of the senior living sales process is the identification ...
Answering the Call – To Action, That Is!
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Cross-Channel Messaging: Integrating Your Media Strategy for Success
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential ...
How to Get MORE Out of Your Email Database
Most senior living providers have had experience with email marketing by now. Granted, it’s not the “shiny new ...
Focus Groups: The Secret Weapon for Resonant Messaging
To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others ...
Understanding The Importance of Diversity in Advertising
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our ...
Using Post-Purchase Surveys to Improve Marketing Efforts
A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team ...
Incorporating Direct Mail into Your Integrated Marketing Strategy
In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes ...
Frequency or Reach – Deciding Based On Your Campaign’s Goals
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big ...
Refreshing Your Brand for Better Results
When you consider the way your community is perceived by the public, both in terms of prospective customers as ...