The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
When Is It Time to Rebrand?
Hands up: how many of you out there are still wearing disco leisure suits?
While you may still have one of ...
Knowledge Is Power: How Market Research Helps You Be and Stay Competitive
If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job ...
Is Traditional Advertising Dead?
Short answer: No.
Please excuse our slightly off-the-cuff response, but this question is something we hear (or ...
Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign
Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically ...
Meet Your Prospects Where They Are – Literally: Introducing SageAge’s New Geofencing Services
“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
YMMV: Chasing the Dragon of Keyword Ranking
Do any of these phrases sound familiar to you?
“I searched senior living and my town and our community came ...
Senior Living Marketing Trends for 2019 and Beyond
Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in ...
Our SageAge Social Media Takeover: What We Learned and What Senior Living Communities Can Use
Today, social media represents a powerful marketing tool that growth-centered senior living communities are ...
Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)
In our first two articles on Integrated Marketing, we discussed, “What is Integrated Marketing?” and “How to ...
Integrated Marketing Series: How to Build an Effective Integrated Marketing Campaign (Part 2 of 3)
In the first article of our three-part series on Integrated Marketing, we discussed What is Integrated Marketing?. ...
How Storytelling is Boosting Engagement and Sales in Senior Living Today
From early childhood, we’ve learned about the world around us through stories. They provide us with information ...