The SageAge Blog: Expert Insight into Senior Living

The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.

Prospect-Centered Selling®: A Different and Better Sales Conversion Strategy (Part 1 of 3)

Prospect-Centered Selling®: A Different and Better Sales Conversion Strategy (Part 1 of 3)

National statistics tell us that the current industry average for “tour to sale” conversion is 22 percent. How ...
The Customer Service Imperative: Is Your Team Helping or Hurting Your Occupancy?

The Customer Service Imperative: Is Your Team Helping or Hurting Your Occupancy?

As any savvy marketer will tell you, “word of mouth” is free and remains the most credible and influential form of ...
How to Build It so They WILL Come

How to Build It so They WILL Come

Over the past 10-15 years, the terms “evidence-based” and “best-practice” have entered our vocabulary and affected ...
Vanity Phone Numbers and a String of “pURLs”: Tips for Optimizing Your Direct Mail ROI

Vanity Phone Numbers and a String of “pURLs”: Tips for Optimizing Your Direct Mail ROI

In the senior living industry, direct mail continues to play an important role in our integrated multichannel ...
Tips and Tools for Achieving the Perfect Event

Tips and Tools for Achieving the Perfect Event

Our increasingly web-based world has provided us with many new and convenient ways to communicate and complete ...
Optimize Your Traditional PR by Taking It Online

Optimize Your Traditional PR by Taking It Online

When senior living providers ask us which form of public relations is best suited to their target audience (i.e., ...
The VIP List: Planning, Execution and Publicity for the Perfect Public Event

The VIP List: Planning, Execution and Publicity for the Perfect Public Event

Today, public events represent an excellent vehicle for connecting with your customers in a highly engaging and ...
Getting the A-Game Out of Your A-Team: Sales Recruitment & Training Tips (Part 2 of 2)

Getting the A-Game Out of Your A-Team: Sales Recruitment & Training Tips (Part 2 of 2)

In Part 1 of our blog, we discussed the critical importance for sales candidates to have the key behavioral ...
Getting the A-Game out of Your A-Team: Sales Recruitment & Training Tips (Part 1 of 2)

Getting the A-Game out of Your A-Team: Sales Recruitment & Training Tips (Part 1 of 2)

Having the right people to sell the value and advantages of your community is a key ingredient for successful ...
Regulatory Compliance and Beyond: Using Ongoing Assessment and Performance Improvement to Go from Good to GREAT!

Regulatory Compliance and Beyond: Using Ongoing Assessment and Performance Improvement to Go from Good to GREAT!

Today, compliance with state and federal regulations for assisted living and long-term care communities remains ...
High Quality Photos and Video: Why a Picture Is Worth a Thousand Words (and Views)

High Quality Photos and Video: Why a Picture Is Worth a Thousand Words (and Views)

We’re all familiar with the expression, “A picture is worth a thousand words.” As old as this phrase is, it is ...

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