The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
How to Bridge the Gap Between Print and Online Media
Before the advent of digital media, it could have been said that advertisers and marketers had a pretty ...
The Benefits of Marketing Automation, and How to Get Started at Your Community
Who among us hasn’t wished for higher-inquiry-to-tour and tour-to-move-in conversion rates? “When you’re in charge ...
Staying Fresh: When Did You Last Review Your Brand?
As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own ...
Building in a Competitive Market: How to Use Market Research to Your Advantage
What is one constant we can always rely on – besides taxes? Competition within business. Even if you manage to ...
Finding Stories Where They Are
Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring ...
Evoking Emotion: The Power of Imagery
You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Knowledge Is Power: How and Why You Should Mystery Shop Your Team
Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just ...
Your Guide to Creating Sound Policies and Procedures
At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in ...
Targeting Your Prospects: Selecting the Right Criteria
Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported ...
Why Customer Reviews Have Become so Important in the Senior Living Industry
Years ago, before we had the internet to offer an endless number of options for researching a product or service, ...
Is Your Public Relations Plan Integrated?
Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in ...
Top Creative Tips for Connecting with Today’s Seniors
Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...