The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
How Market Research Creates a Strong, Differentiated Brand
If you’ve ever taken a marketing course, you’ve probably learned about the definition of “the 4 P’s of marketing”: ...
How to Create a Showstopping Brand – Does Your Brand Steal the Show?
By now, most of us would agree that “content is King.” Value-based information remains the primary engine for ...
3 Tips for Optimizing Your CRM’s Sales Performance and ROI
Today, many senior living communities have made the substantial investment into Customer Relationship Management ...
5 Ways “Pay-Per-Click” Ads Can Improve Your Conversions and ROI
Today, there are an increasing number of highly sophisticated marketing tools and techniques that are changing the ...
The Power of “UX”: How User Experience Techniques Can Transform Your Website and Boost Your Leads
Does your website provide your prospective customers with the most pleasant user experience possible? Does it ...
The Power of Market Research: Your Key to Laser-Guided Growth (Part 2 of 2)
How Market “Intel” Can Increase Your Occupancy and Boost Your BrandAre your sales efforts underperforming? Is it a ...
The Power of Market Research: Your Key to Laser-Guided Growth (Part 1 of 2)
Assessing the Value of Your Expansion and New Development Options“Should we add more units?” “Is there an ...
CARE Sales Training: Maximize Your Sales Performance with Best-Practice Tools for Success
Who Better to Help You Grow than One of Inc. Magazine’s Fastest-Growing Private Companies in America? SageAge ...
Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)
The sales funnel provides us with a useful visual representation of how the sales process operates. It depicts the ...
Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)
In senior living, and virtually every other industry today, traditional sales and marketing approaches are giving ...
Integrated Marketing Series: Painting by the Numbers – How Data can Sharpen Your Message and Improve Your Results (4 of 6)
As technology continues to advance and enables us to better understand the world around us, data is playing an ...
Integrated Marketing Series: “Supercharge Your Marketing Results with Meaningful Content Tailored for Context” (Article 3 of 6)
Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content ...