The SageAge Blog: Expert Insight into Senior Living
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The term “landing page” is widely misunderstood in today’s world of digital marketing – not to mention in the ...
Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results ...
The “Call to Action” (CTA) should be viewed as an essential element of any senior living community’s marketing ...
In Part 1 of our series on Prospect-Centered SellingSM, we discussed the current senior living sales environment, ...
In Part 1 of our series on Prospect-Centered Selling℠, we discussed the current senior living sales environment; ...
National statistics tell us that the current industry average for “tour to sale” conversion is 22 percent. How ...
As any savvy marketer will tell you, “word of mouth” is free and remains the most credible and influential form of ...
In the senior living industry, direct mail continues to play an important role in our integrated multichannel ...
Our increasingly web-based world has provided us with many new and convenient ways to communicate and complete ...
When senior living providers ask us which form of public relations is best suited to their target audience (i.e., ...
Today, public events represent an excellent vehicle for connecting with your customers in a highly engaging and ...
If you’ve ever taken a marketing course, you’ve probably learned about the definition of “the 4 P’s of marketing”: ...