The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
Tying Digital Touch Points into Your 2017 Marketing Plan
There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more ...
Tips For Devising An Integrated Media Plan
The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships ...
Representative Design – Mirroring Your Market’s Self-Perception
Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
Sharing the Stories Your Audience Wants to Hear
Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice ...
The Price is Right, Part 2: Lucrative Pricing Strategies
A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing ...
Google Phantom Updates: Are You Ready?
A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World ...
Understanding and Leveraging the Value of Hyperlocal News
Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your ...
Yesterday’s News: Keeping Up With Your Target Market and Competition
Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s ...
Why Maintaining Your Local Listings Matters
You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great ...
Program Development and Optimization
Ask the average person what they think of when you say the words “senior living activities,” and chances are ...
Tracking ROI for Decision Making and Resource Allocation
As senior living community leaders, many factors come into play when we make decisions, big or small. We have to ...
Market Research Series: Staying Competitive and Optimizing Your Offering
No one would make a major decision, like buying a house, a car or moving to a new town, without doing some ...