One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign,...
Ask the average person what they think of when you say the words “senior living activities,” and chances are you’ll hear more than a few mentions of the word BINGO. It’s an unfortunate stereotype that countless senior living communities are battling through the...
No one would make a major decision, like buying a house, a car or moving to a new town, without doing some research first. In the senior living industry, we expect our clients to spend a considerable amount of time weighing their options and choosing the community...
The term “landing page” is widely misunderstood in today’s world of digital marketing – not to mention in the senior living industry. Worse yet, its critical role and value in the lead capture and prospect conversion process is often disregarded or marginalized… big...
There is a reason why most physicians and surgeons today practice what is called “evidence-based medicine,” or EBM. Simply put, doctors follow these medical “best practices” because they have been proven to deliver the highest rates of success for their...
If you’re a growth-oriented senior living community, you should ask yourself these important questions: Am I getting maximum marketing value out of the social activities and events I offer to residents? If my community has a vibrant social environment, am I presenting...
In a given month, how many senior living “shoppers” visit your website, but for whatever reason — lack of time or otherwise — never take the “next step” and contact you? Do you just accept it as part of the price of doing business in the e-commerce age?What if your...
SageAge Strategies combines 25 years of successful senior living experience with the most leading-edge social media strategies today to grow your organization. As an integral part of your overall marketing strategy, SageAge can assist you with strategizing, engaging...
