We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses...
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our advice, you hopefully understand why it’s critically important to know your audience if you’re hoping to create effective messaging and marketing that...
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty...
There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more “traditional” tactics, such as print, radio, television and word of mouth, to generate results. These methods, while traditional, are still very effective! Today’s...
Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to...
The word “nurture” probably conjures up a few different images, depending on your own personal experience. For some, images of a gardener’s loving hand might crop up as he or she tenderly nurtures budding plants to bloom. Others – parents, most likely! – probably...
In years past, advertising – or, at least, choosing where to advertise – was a pretty simple task because there were only so many mediums to work with. They are what we refer to today as “traditional” advertising avenues and are largely print-based. From magazines to...
Before the advent of digital media, it could have been said that advertisers and marketers had a pretty straightforward job. Or, at least, their jobs were less complicated when compared to what today’s marketers and advertisers face. One of the biggest changes to the...
When senior living providers ask us which form of public relations is best suited to their target audience (i.e., traditional or online), we usually answer, “Yes!” The fact is that both forms have their strengths and advantages, especially when you consider that...
Today, there are an increasing number of highly sophisticated marketing tools and techniques that are changing the game in senior living occupancy growth, brand building and return on investment(ROI). “Remarketing” content optimization for Page One search rankings and...
In a given month, how many senior living “shoppers” visit your website, but for whatever reason — lack of time or otherwise — never take the “next step” and contact you? Do you just accept it as part of the price of doing business in the e-commerce age?What if your...
As senior living communities seek effective ways to “make their case” to aging senior adults and their adult children who are increasingly involved with “shopping” and selection decisions, video can be a valuable addition to your tactical marketing arsenal. Adult...
