Happy birthday to us, Happy birthday to us, Happy birthday, dear SageAge… It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983. Back then The...
We are delighted to announce that SageAge Strategies and 13 of our client-partners have been recognized by the prestigious National Mature Media Awards℠ Competition for excellence in a variety of senior living marketing initiatives. These included winning entries for...
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the...
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty...
The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness...
Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to...
Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your organization’s media and public relations efforts. By and large, given today’s media landscape, that’s a smart strategy. It’s true that the public relations...
You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the...
In years past, advertising – or, at least, choosing where to advertise – was a pretty simple task because there were only so many mediums to work with. They are what we refer to today as “traditional” advertising avenues and are largely print-based. From magazines to...
Before the advent of digital media, it could have been said that advertisers and marketers had a pretty straightforward job. Or, at least, their jobs were less complicated when compared to what today’s marketers and advertisers face. One of the biggest changes to the...
Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in their own defined silos. At times, keeping things compartmentalized makes them easier to handle, but when it comes to building an effective...
Today, public events represent an excellent vehicle for connecting with your customers in a highly engaging and memorable way. In a profession where trust and confidence are an imperative for success, your special events afford an ideal opportunity to interact on a...
