If you are like most senior living communities today, you have a website presence that serves as a first point of contact for prospects seeking information about your community. You probably also engage in a variety of advertising, public relations, sales and special...
Today, “content marketing” is considered a bellwether business strategy by growth experts inside and outside the senior living space. However, a key question remains for many senior living communities today. What is it really, and how can I harness content marketing...
As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received,...
Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ Content that is relevant to seniors’ needs, that answers their questions and offers real solutions to their problems is critical to gaining their trust,...
Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that...
Online marketing experts continue to rate blogging as one of the most effective tactics for engaging customers and boosting your brand visibility and value in a meaningful, customer-centered way. Today, many communities have joined the crowd and now post blogs on...
As technology continues to advance and enables us to better understand the world around us, data is playing an increasingly important role in our lives. Today, leading organizations painstakingly collect, analyze and utilize information for various processes, products...
Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content marketing talks with them. Traditional marketing is focused on direct advertising in a bid to grab the attention of an audience for a brief span of...
By now, most senior living leaders have a pretty good idea of what search engine optimization is. Many, however, still have difficulty understanding how it actually works and the related implications it has for your website design, development and content. Optimizing...
