Last July, we discussed how to use digital marketing to promote your virtual events. At that time virtual events were a nimble, innovative response to the COVID-19 pandemic. Now, they appear to be the new normal. This is excellent news, not just for concerned...
Content Marketing
Integrated Marketing Series: What Is Integrated Marketing? (Part 1 of 3)
If you are like most senior living communities today, you have a website presence that serves as a first point of contact for prospects seeking information about your community. You probably also engage in a variety of advertising, public relations, sales and special...
How to Build a Content Marketing Strategy for Optimal Lead Nurturing
Today, “content marketing” is considered a bellwether business strategy by growth experts inside and outside the senior living space. However, a key question remains for many senior living communities today. What is it really, and how can I harness content marketing...
Get Engaged: Why Social Media Is Essential for Growing Your Community
Today, if you are not fully engaged in social media, you are very likely missing the boat – a boat full of prospects who are seeking senior living options with which they can feel engaged and connected. More specifically, you are missing an ideal opportunity to create...
SMASH 2014: Seven Key Digital Marketing Takeaways That Can Fuel Your Community’s Growth
As a Premier Sponsor of the recent SMASH 2014 Conference, we at SageAge Strategies hope you found the inaugural event to be highly stimulating, beneficial and thought provoking. Our President and Executive Consultant, Faith Ott, was a member of the SMASH Advisory...
Content Marketing and Social Media: Tips to Pump Up the Volume on Your Blog Performance
Online marketing experts continue to rate blogging as one of the most effective tactics for engaging customers and boosting your brand visibility and value in a meaningful, customer-centered way. Today, many communities have joined the crowd and now post blogs on...
Integrated Marketing Series: What is Integrated Marketing? (1 of 6)
If you are like most senior living communities today, you have a website presence that serves as a first point of contact for consumers seeking information. You probably also engage in a variety of advertising, public relations, sales and special promotion...