Multichannel vs Omnichannel Marketing
What’s the Difference? What’s Better?
There are keys differences between multichannel and being truly omnichannel. Multichannel marketing is interacting with potential customers across several platforms: websites, email, social media, paid ads, remarketing ads, etc.
Omnichannel marketing provides potential customers with an integrated experience that is seamless across all channels, from desktop, tablet and mobile phone to the brick-and-mortar community.
Omnichannel Marketing isn’t just another hollow buzzword. It marks an important shift in how we should interact with potential customers. More and more senior living organizations are embracing omnichannel marketing strategies to engage, convert, and retain customers.
So how do you define omnichannel marketing success? And how does it compare to multichannel strategies?