# SageAge Senior Living Marketing Agency > We are a strategic marketing and business growth experts help the senior living industry connect the realities of today with the opportunities of tomorrow. --- ## Pages - [Strategic Market Sales Assessment](https://www.sageage.com/services/market-research/strategic-market-sales-assessment/): [et_pb_text content_tablet=” The Leader in Senior Living Market Research ” content_phone=” The Leader in Senior Living Market Research ” content_last_edited=”off|desktop”... - [Consumer Targeting](https://www.sageage.com/services/market-research/consumer-targeting/): [et_pb_text content_tablet=” Our Story ” content_phone=” Our Story ” content_last_edited=”off|desktop” admin_label=”Text” _builder_version=”4. 27. 0″ _module_preset=”default” header_font=”Georgia|500|on||||||” header_text_color=”#FFFFFF” header_font_size=”60px” animation_style=”slide” animation_direction=”bottom”... - [Consumer Research](https://www.sageage.com/services/market-research/consumer-research/): Read the full article... - [Competitive Analysis](https://www.sageage.com/services/market-research/competitive-analysis/): [et_pb_text content_tablet=” The Leader in Senior Living Market Research ” content_phone=” The Leader in Senior Living Market Research ” content_last_edited=”off|desktop”... - [Market Feasibility Studies](https://www.sageage.com/services/market-research/market-feasibility-studies/): [et_pb_text content_tablet=” The Leader in Senior Living Market Research ” content_phone=” The Leader in Senior Living Market Research ” content_last_edited=”off|desktop”... - [About Us](https://www.sageage.com/services/market-research/about-us/): Senior Living Read the full article... - [SEO](https://www.sageage.com/services/website-development-and-strategy/senior-living-search-engine-optimization/): Increase organic traffic to your senior living website through Sage Age's expert Search Engine Optimization services. - [Privacy Policy](https://www.sageage.com/privacy-policy/): This Privacy Policy details certain policies implemented throughout the SageAge website. - [Client Services & Project Management](https://www.sageage.com/services/client-services-project-management/): With SageAge, our Client Services and Project Management professionals become part of your team. We share one goal: increase your sales and occupancy. - [Careers](https://www.sageage.com/careers/): Ready to revamp your career and work with the best in senior living marketing? You can live anywhere and be part of our organization. - [Market Research](https://www.sageage.com/services/market-research/): We're trusted for market research services for senior living – delivering quality data complemented by expert recommendations leading to growth. - [GROW Sales Training](https://www.sageage.com/services/grow-sales-training/): Welcome to the growth-focused and change-inspiring sales training developed specifically for providers across the senior living spectrum - [Marketing & Sales Consulting](https://www.sageage.com/services/marketing-sales-consulting/): Increased revenue. Enhanced occupancy. Energized sales team. Enriched culture. Realize possibilities with the SageAge Consulting Team. - [Website Development and Strategy](https://www.sageage.com/services/website-development-and-strategy/): SageAge creates robust, mobile-friendly and user-friendly websites adhearing to the lates trends and best practices of digital marketing for senior living. - [Digital & Integrated Marketing](https://www.sageage.com/services/digital-integrated-marketing/): Optimized. Targeted. Smart. Don’t just establish a digital presence. Optimize it. View our digital and integrated senior marketing services. - [Creative, Branding & Strategic Messaging](https://www.sageage.com/services/creative-branding-strategic-messaging/): In today’s competitive senior living landscape, it’s easy to get lost in the crowd. Creative lifts your brand, connecting with prospective residents. - [Services](https://www.sageage.com/services/): With SageAge, you can rely on us for every service and solution you need to spark robust lead generation, boost sales and increase occupancy. - [The SageAge Way](https://www.sageage.com/about-us/the-sage-age-way/): Working with SageAge is more than collaboration. More than partnership. Your challenges are our challenges. Your goals are our goals. - [The Team](https://www.sageage.com/the-team/): Senior living specialists. Retirement experts. Problem solvers. Innovative thinkers. Combining strengths and working with you – as one. - [Case Studies](https://www.sageage.com/case-studies/): Why have over 3,000 senior living organizations partnered with SageAge for growth and forward momentum? Because our work works. - [Accessibility Statement](https://www.sageage.com/accessibility-statement/): We are actively working to increase the accessibility and usability of our website and, in doing so, adhere to many of the available standards and guidelines. - [Contact](https://www.sageage.com/contact/): Fed up with getting lost in the crowd? Tired of typical strategies, creative and customer service? Work as WE with SageAge. - [Blog](https://www.sageage.com/blog/): The insight and expertise you need to succeed are right here, at your fingertips. Your source for fresh ideas and proven strategies. - [History](https://www.sageage.com/about-us/history/): At SageAge, we’re passionate about seniors – it’s a passion that transcends business. It’s why we do what we do. - [About Us](https://www.sageage.com/about-us/): Focusing only on senior living for four decades, SageAge has worked with over 3,000 partners. Why? Customized strategies and successful solutions. - [Home](https://www.sageage.com/): Our strategic marketing and business growth experts help the senior living industry connect the realities of today with the opportunities of tomorrow. --- ## Posts - [A Guide to AI in Senior Living: Opportunities, Risks, and Best Practices](https://www.sageage.com/blog/a-guide-to-ai-in-senior-living-opportunities-risks-and-best-practices/): In this Guide to AI in Senior Living, we'll show how this innovation can empower providers to enhance operations, the resident experience and more. - [Senior Living Referral Sources: Building Relationships That Drive Occupancy](https://www.sageage.com/blog/senior-living-referral-sources-building-relationships-that-drive-occupancy/): Building and nurturing your senior living referral sources is essential to boosting occupancy. Sage Age can help you build a network that works. - [Is Your Social Strategy Ready for the SERP?](https://www.sageage.com/blog/is-your-social-strategy-ready-for-the-serp/): Instagram content is now showing up in Google’s AI Overviews. Is your social strategy ready for the SERP? Learn how to optimize your content. - [Harnessing Data Research for Smarter Digital Targeting](https://www.sageage.com/blog/data-research-for-digital-targeting/): Discover how SageAge uses advanced data research to create smarter digital targeting strategies that boost engagement, maximize ROI, and connect... - [7 Facebook Ad Tricks That Drive Senior Living Leads](https://www.sageage.com/blog/facebook-ad-tricks-that-drive-senior-living-leads/): 7 Facebook ad tricks to attract and convert senior living leads – see how SageAge uses smart content marketing and strategies to get real results. - [Why Your Senior Living Brand Matters](https://www.sageage.com/blog/why-your-senior-living-brand-matters/): Discover why a strong senior living brand matters. Learn how trust, differentiation, and consistency drive occupancy and set your community apart. - [Google Ad Grants Explained: How Nonprofit Senior Living Communities Can Maximize Their Impact](https://www.sageage.com/blog/google-grants-explained/): Learn how Google Ad Grants help nonprofit senior living communities boost online visibility and fundraising. Discover best practices, and let SageAge assist. - [Discover Strategic Sub-segments for Targeted Messaging and Campaigns](https://www.sageage.com/blog/strategic-sub-segments-for-targeted-messaging-and-campaigns/): Learn targeted strategies to reach younger seniors, family caregivers, and more to increase engagement and occupancy in senior communities. - [Programmatic Advertising: Revolutionizing Senior Living Ads](https://www.sageage.com/blog/advertising-to-seniors-with-programmatic/): Discover how programmatic advertising enhances senior living marketing and improves engagement with targeted strategies. - [Direct Mail Success in Marketing: Stand Out and Drive Leads](https://www.sageage.com/blog/strategies-for-direct-mail-success/): Boost your marketing with effective direct mail! Discover top strategies to create memorable campaigns that drive leads and engagement. Contact... - [How To Have a Successful Photo and Video Shoot](https://www.sageage.com/blog/how-to-have-a-successful-photo-video-shoot/): Discover key tips for planning and executing a successful photo and video shoot for your senior living community. Learn how... - [Branding for Seniors](https://www.sageage.com/blog/branding-for-seniors/): Discover innovative branding for seniors and how this can help your senior living community stand out from the rest. - [Are You Taking All the Steps To Properly Plan for the Upcoming Year?](https://www.sageage.com/blog/market-research-for-senior-living/): Discover how to stay ahead in the senior living market with a comprehensive competitive review. Learn to analyze rates, evaluate... - [AI Is Taking Over Search: Are You Ready for What's Next?](https://www.sageage.com/blog/ai-is-taking-over-search/): Explore how AI-powered search overviews are changing the game for marketers, and discover strategies for adapting your content and SEO... - [Discover Email Marketing for Senior Living: 7 Strategies That Click](https://www.sageage.com/blog/email-marketing-for-senior-living-7-strategies-that-click/): Explore key strategies in email marketing for senior living. Learn how to engage, educate, and inspire seniors and their families. - [Essential Elements to a Successful Senior Living Website Design](https://www.sageage.com/blog/senior-living-website-design/): Struggling with low website leads? Discover the design elements that transform your senior living website into a powerful marketing tool. - [SMS Strategies: Engaging Residents for Event RSVPs](https://www.sageage.com/blog/text-strategies-for-senior-living/): Discover SageAge's best practices for senior living communities to leverage SMS marketing effectively. Learn how to bridge the digital literacy gap and promote events, ensuring the success of your marketing efforts. - [Seniors & Technology: 5 Apps for Older Adults](https://www.sageage.com/blog/seniors-and-technology/): Catch a glimpse into the digital revolution shaping senior living! Explore our curated list of top apps, empowering seniors with... - [Senior Living Reputation Management: How to Put Your Community’s Best Foot Forward](https://www.sageage.com/blog/senior-living-reputation-management-how-to-put-your-communitys-best-foot-forward/): For senior living communities, your online reputation is critical in terms of what you need to build and keep trust. Learn tips about getting it right! - [Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?](https://www.sageage.com/blog/senior-living-digital-marketing/): Boost occupancy and lead generation with SageAge's award-winning senior living digital marketing strategies. Let us help transform your community’s growth today. - [3 Optimization Tips to Maximize Senior Living PPC Campaigns](https://www.sageage.com/blog/ppc-for-senior-living/): Fill vacancies quickly with targeted PPC campaigns for senior living. Reach the right audience, generate leads, and boost results with expert strategies. - [Marketing Events for Senior Living Communities](https://www.sageage.com/blog/marketing-events-for-senior-living-communities/): SageAge is here to help you stand out with unique marketing events for senior living communities to grow leads and occupancy. - [7 Expert Tips for Maximizing Your Senior Living “Google My Business” Profile](https://www.sageage.com/blog/7-expert-tips-for-maximizing-your-senior-living-google-my-business-profile/): Local listings are an important part of your senior living community's local visibility and brand presence. See our expert's tips and improve your rankings. - [Learn Where to Advertise to Seniors and Baby Boomers?](https://www.sageage.com/blog/where-to-advertise-to-seniors/): Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help. - [Senior Living Social Media 101](https://www.sageage.com/blog/senior-living-social-media/): There's a lot to know about senior living social media. We're here to help. Check out the big picture here. - [How To Develop a Senior Living Marketing Plan](https://www.sageage.com/blog/how-to-develop-a-senior-living-marketing-plan/): The right senior living marketing plan can elevate your community. View our blog for tips on how to develop an effective senior living marketing plan. - [40 Years and 40 Pieces of Sage Advice](https://www.sageage.com/blog/40-years-and-40-pieces-of-sage-advice/): SageAge is celebrating our 40th anniversary. Read our 40 pieces of advice to learn more about being leaders in the senior living space. - [The Best Senior Living CRM: Three Experts Weigh In](https://www.sageage.com/blog/the-best-senior-living-crm/): Are you looking for the best in Senior Living CRM? Our experts share insight about lead times, reengagement and the sales journey. - [Discover How To Generate Leads for Senior Living Communities](https://www.sageage.com/blog/how-to-generate-leads-for-senior-living-communities/): Is generating leads for your senior living community something you find difficult? Let SageAge help you bring in more quality leads. - [Senior Living SEO: 7 Tactics That Work](https://www.sageage.com/blog/senior-living-seo/): A good senior living SEO strategy will help you increase brand awareness and drive sales. Check out our top tips for first page rankings. - [The Importance of Responding to Online Reviews](https://www.sageage.com/blog/responding-to-online-reviews/): If you haven’t been responding to online reviews, it’s time to start. - [Learn About the Housing Restrictions for Facebook and PPC](https://www.sageage.com/blog/what-are-the-housing-restrictions-for-facebook-and-ppc/): Discover everything you need to know about the new Facebook and PPC housing restrictions. - [The Rise of Senior Living Occupancy](https://www.sageage.com/blog/the-rise-of-senior-living-occupancy/): Is senior living finding its footing after the pandemic? Read on to find out. - [4 Ways TikTok Is Redefining Senior Living Social Media](https://www.sageage.com/blog/4-ways-tiktok-is-redefining-senior-living-social-media/): TikTok is taking the world by storm. See how you can get in on the trend by visiting our blog. - [The Benefits of Working at a Remote Company](https://www.sageage.com/blog/the-benefits-of-working-at-a-remote-company/): Learn about the advantages of remote working. - [The Future of Analytics: What Does Next Year’s GA4 Migration Mean?](https://www.sageage.com/blog/the-future-of-analytics-what-does-next-years-ga4-migration-mean/): What do Google’s analytics changes mean and how will they impact you? Visit our blog to find out! - [SageTalks](https://www.sageage.com/blog/sagetalks/): Embrace senior living residents' stories, challenge stereotypes, and redefine industry connections with SageAge. - [The Moment We Have Been Waiting for Is Here](https://www.sageage.com/blog/the-moment-we-have-been-waiting-for-is-here/): WE have been working hard on something new. Check out our new website today! - [Pressing Play on New Possibilities | Seniors and YouTube](https://www.sageage.com/blog/pressing-play-on-new-possibilities-seniors-and-youtube/): We know that video is engaging, but could it make a difference in your senior living marketing approach? Find out, here! - [Connecting with Seniors Through Facebook](https://www.sageage.com/blog/connecting-with-seniors-through-facebook/): Are you following Facebook? Discover why you need to be! - [A Deep Dive Into Seniors and Smartphone Usage](https://www.sageage.com/blog/a-deep-dive-into-seniors-and-smartphone-usage/): Older Americans are embracing smartphones more than ever before. Discover how they can help enhance leads – and how we can help. - [Discover How Seniors and Smartphones Help Generate Results and Leads](https://www.sageage.com/blog/seniors-and-smartphones-generating-results-and-leads/): Discover how updating your mobile experience can enhance mobile traffic, ensure seamless viewing and generate leads. - [Technology Use Among Seniors in 2021 | Where It’s At and Where It’s Going](https://www.sageage.com/blog/technology-use-among-seniors-in-2021-where-its-at-and-where-its-going/): At SageAge, we set out to discover where seniors are technologically and what that could mean for the future. - [Senior Living Foresight & SageAge Interview](https://www.sageage.com/blog/deborah-potter-interview/): A interview between Deborah Potter, VP of Consulting at SageAge and Steve Moran of Senior Living Foresight. - [Database Cleanup: Are You Ready for 2022?](https://www.sageage.com/blog/database-cleanup-are-you-ready-for-2022/): Could your database use a boost this new year? Discover how database cleanup can help you meet your goals. - [Creative Lead Generation Strategies – Designed To Tell Your Story and Deliver Results](https://www.sageage.com/blog/creative-lead-generation-strategies-designed-to-tell-your-story-and-deliver-results/): SageAge knows the importance of storytelling and brand differentiation to deliver results. We are guiding client-partners to focus on what makes them different. - [Keeping Your Senior Living Sales Pipeline Full in 2021 Using a Multichannel Approach](https://www.sageage.com/blog/keeping-your-senior-living-sales-pipeline-full-in-2021-using-a-multichannel-approach/): Here are our suggestions for using a multichannel approach to meet your senior living prospects where they are, and build a robust prospect lead list. - [Your Prospect’s Journey from Awareness to Resident](https://www.sageage.com/blog/your-prospects-journey-from-awareness-to-resident/): How does emotional intelligence assist throughout the senior living sales cycle? We’ve broken down the phases and steps, as well as the underlying emotions and feelings. - [Growing Knowledge to Gain Leads Part 1: Utilizing Virtual Mystery Shopping Calls](https://www.sageage.com/blog/growing-knowledge-to-gain-leads-part-1-utilizing-virtual-mystery-shopping-calls/): Mystery shopping via telephone is still an effective and proven tactic for senior living operators and is highly beneficial now as we are going through the pandemic. - [How Boomers Are Changing How Senior Living Is Marketed](https://www.sageage.com/blog/how-boomers-are-changing-how-senior-living-is-marketed/): Learn how baby boomers are transforming senior living marketing practices and driving industry-wide shifts. - [Sensitivity and Sales: How to Strike the Right Balance](https://www.sageage.com/blog/sensitivity-and-sales-how-to-strike-the-right-balance/): Uncover the key to successful sales messaging in the COVID-19 era for senior living communities. Enhance your marketing strategy to address the pandemic's impact. - [Picturing the Elephant: Benefits of an Integrated Marketing Approach](https://www.sageage.com/blog/picturing-the-elephant-benefits-of-an-integrated-marketing-approach/): Break free from fragmented campaigns and embrace the advantages of integrated marketing. Discover how combining all elements paints a complete picture, amplifying your messages and driving remarkable results. - [Developing Effective Marketing Plans and Budgets](https://www.sageage.com/blog/developing-effective-marketing-plans-and-budgets/): Gain insights into navigating limited marketing budgets while achieving business growth and increased occupancy rates. Explore effective strategies for senior living marketers in a competitive environment. - [Hurricane’s a’Comin’: Communicating During a Natural Disaster](https://www.sageage.com/blog/hurricanes-acomin-communicating-during-a-natural-disaster/): Discover essential strategies for effective communication during a natural disaster. Learn how to create a comprehensive plan that ensures the safety and peace of mind for seniors and their families in senior living facilities. - [Top Social Channels for Seniors Age 65+](https://www.sageage.com/blog/top-social-channels-for-seniors-age-65/): Discover the profound impact of social media on communication. Explore how seniors are engaging with brands online and why your community needs a social presence. - [Grow Your Occupancy, Your Community and Yourself](https://www.sageage.com/blog/grow-your-occupancy-your-community-and-yourself/): Discover GROW, the game-changing sales training program that empowers senior living providers to revolutionize their strategies. Elevate occupancy rates, foster vibrant communities, and embark on a journey of personal growth. - [Is Traditional Advertising Dead?](https://www.sageage.com/blog/is-traditional-advertising-dead/): Traditional advertising for senior living communities: Pros and cons, and how to use it effectively. - [“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy](https://www.sageage.com/blog/thats-not-what-your-girlfriend-says-what-betty-white-and-snickers-teach-us-about-the-value-of-brand-positioning-strategy/): Brand positioning for senior living communities: Create a clear and concise strategy that stands out from the competition. - [YMMV: Chasing the Dragon of Keyword Ranking](https://www.sageage.com/blog/ymmv-chasing-the-dragon-of-keyword-ranking/): Keyword ranking for senior living communities: It's not the only factor, but it's important. - [Senior Living Marketing Trends for 2019 and Beyond](https://www.sageage.com/blog/senior-living-marketing-trends-for-2019-and-beyond/): Stay up-to-date on the latest senior living marketing trends. - [Our SageAge Social Media Takeover: What We Learned and What Senior Living Communities Can Use](https://www.sageage.com/blog/our-sage-age-social-media-takeover-what-we-learned-and-what-senior-living-communities-can-use/): Learn what we learned from taking over the social media accounts of several senior living communities. - [Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)](https://www.sageage.com/blog/integrated-marketing-series-how-integrated-marketing-can-boost-your-sales-conversions-and-occupancy-part-3-of-3/): Learn how integrated marketing can help you boost your sales conversions and occupancy. - [Integrated Marketing Series: How to Build an Effective Integrated Marketing Campaign (Part 2 of 3)](https://www.sageage.com/blog/integrated-marketing-series-how-to-build-an-effective-integrated-marketing-campaign-part-2-of-3/): Build an integrated marketing campaign that reaches your target audience and drives results. - [How Storytelling is Boosting Engagement and Sales in Senior Living Today](https://www.sageage.com/blog/how-storytelling-is-boosting-engagement-and-sales-in-senior-living-today/): Storytelling is a powerful tool that can help you engage and connect with potential residents. - [Integrated Marketing – It’s How to Be the Big Fish in a Sea of Providers](https://www.sageage.com/blog/integrated-marketing-its-how-to-be-the-big-fish-in-a-sea-of-providers/): Our marketing team excels in senior living best practices and integrated marketing strategies to increase quality lead generation and grow your occupancy. - [How to Build a Content Marketing Strategy for Optimal Lead Nurturing](https://www.sageage.com/blog/how-to-build-a-content-marketing-strategy-for-optimal-lead-nurturing/): Nurture leads and convert them into residents with a content marketing strategy. - [Why Your Senior Living Marketing Message Must Be Generational](https://www.sageage.com/blog/why-your-senior-living-marketing-message-must-be-generational/): Create a senior living marketing message that resonates with different generations. - [Top Reasons Senior Living Communities Should Blog in 2018](https://www.sageage.com/blog/top-reasons-senior-living-communities-should-blog-in-2018/): Blog to connect with potential residents, build relationships, and drive traffic to your website. - [Why Your Senior Living Community Needs a Certified Google Partner Today](https://www.sageage.com/blog/why-your-senior-living-community-needs-a-certified-google-partner-today/): A certified Google partner can help you improve your website's search engine ranking and reach more potential residents. - [Location, Location, Location! How Geotargeting Boosts Leads in Senior Living](https://www.sageage.com/blog/location-location-location-how-geotargeting-boosts-leads-in-senior-living/): Reach potential residents who are physically near your community with geotargeting. - [5 Proven Engagement Marketing Strategies that Boost Senior Living Leads](https://www.sageage.com/blog/5-proven-engagement-marketing-strategies-that-boost-senior-living-leads/): Connect with potential residents and build relationships with 5 proven engagement marketing strategies. - [Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities](https://www.sageage.com/blog/opening-the-heart-why-emotionally-evocative-messaging-works-for-senior-living-communities/): Connect with potential residents and drive results with emotionally evocative messaging. - [Building Your Referral Source Relationships Will Boost Your Census](https://www.sageage.com/blog/building-your-referral-source-relationships-will-boost-your-census/): Fill your community with residents by building your referral source relationships. - [Challenging “Drive By” as a Lead Source: Why Accurate Source Data is Vital to Your Lead Generation](https://www.sageage.com/blog/challenging-drive-by-as-a-lead-source-why-accurate-source-data-is-vital-to-your-lead-generation/): Drive-by leads can be a great source of leads, but only if you have accurate source data. - [Answering the Call – To Action, That Is!](https://www.sageage.com/blog/answering-the-call-to-action-that-is/): Write a call to action that gets results. - [Cross-Channel Messaging: Integrating Your Media Strategy for Success](https://www.sageage.com/blog/cross-channel-messaging-integrating-your-media-strategy-for-success/): Integrate your media strategy for success by reaching your target audience with multiple channels. - [How to Get MORE Out of Your Email Database](https://www.sageage.com/blog/how-to-get-more-out-of-your-email-database/): Get more out of your email database by using it to connect with potential residents, build relationships, and drive traffic to your website. - [Incorporating Direct Mail into Your Integrated Marketing Strategy](https://www.sageage.com/blog/incorporating-direct-mail-into-your-integrated-marketing-strategy/): Use direct mail to reach your target audience with personalized messages and offers. - [Tips For Devising An Integrated Media Plan](https://www.sageage.com/blog/tips-for-devising-an-integrated-media-plan/): Create an integrated media plan that uses a variety of channels to reach your target audience. - [Representative Design – Mirroring Your Market's Self-Perception](https://www.sageage.com/blog/representative-design-mirroring-your-markets-self-perception/): Use representative design to ensure that your marketing materials accurately reflect your target market. - [Sharing the Stories Your Audience Wants to Hear](https://www.sageage.com/blog/sharing-the-stories-your-audience-wants-to-hear/): Tell stories that are relevant to your target audience to connect with them on a deeper level. - [The Price is Right, Part 2: Lucrative Pricing Strategies](https://www.sageage.com/blog/the-price-is-right-part-2-lucrative-pricing-strategies/): Use pricing strategies to maximize your profits and attract new customers. - [Understanding and Leveraging the Value of Hyperlocal News](https://www.sageage.com/blog/understanding-and-leveraging-the-value-of-hyperlocal-news/): Use hyperlocal news to reach your target audience and build relationships with them. - [Why Maintaining Your Local Listings Matters](https://www.sageage.com/blog/why-maintaining-your-local-listings-matters/): Make sure your business is listed in all the major local directories to ensure that potential customers can find you. - [Program Development and Optimization](https://www.sageage.com/blog/program-development-and-optimization/): Develop and optimize your marketing programs to ensure that they are effective and efficient. - [Creating Senior-Centric Design: Color, Contrast & Sizing](https://www.sageage.com/blog/creating-senior-centric-design-color-contrast-sizing/): Use color, contrast, and sizing to create a senior-friendly website design. - [Selling Your Story: Developing Compelling PR](https://www.sageage.com/blog/selling-your-story-developing-compelling-pr/): Develop compelling PR that tells the story of your community and its unique offerings. - [Save the Date – Planning for Effective Mail Drops](https://www.sageage.com/blog/save-the-date-planning-for-effective-mail-drops/): Plan your mail drops carefully to ensure that they are effective and reach your target audience. - [Defining Your Lead’s Unique Buying Journey](https://www.sageage.com/blog/defining-your-leads-unique-buying-journey/): Understand your leads' unique buying journey and create marketing messages that resonate with them at each stage. - [Dynamic Email Marketing for Better Customer Experience](https://www.sageage.com/blog/dynamic-email-marketing-for-better-customer-experience/): Use dynamic email marketing to personalize your messages and improve the customer experience. - [How to Bridge the Gap Between Print and Online Media](https://www.sageage.com/blog/how-to-bridge-the-gap-between-print-and-online-media/): Use a combination of print and online media to reach a wider audience and improve your marketing results. - [The Benefits of Marketing Automation, and How to Get Started at Your Community](https://www.sageage.com/blog/the-benefits-of-marketing-automation-and-how-to-get-started-at-your-community/): Use marketing automation to save time and money, and improve your marketing results. - [Evoking Emotion: The Power of Imagery](https://www.sageage.com/blog/evoking-emotion-the-power-of-imagery/): Use imagery to evoke emotion and connect with your target audience on a deeper level. - [Knowledge Is Power: How and Why You Should Mystery Shop Your Team](https://www.sageage.com/blog/knowledge-is-power-how-and-why-you-should-mystery-shop-your-team/): Mystery shop your team to identify areas for improvement and ensure that they are providing the best possible service to your residents. - [Your Guide to Creating Sound Policies and Procedures](https://www.sageage.com/blog/your-guide-to-creating-sound-policies-and-procedures/): Create sound policies and procedures to ensure that your community is run efficiently and effectively. - [Why Customer Reviews Have Become so Important in the Senior Living Industry](https://www.sageage.com/blog/why-customer-reviews-have-become-so-important-in-the-senior-living-industry/): Customer reviews are an important way to attract new residents and build trust with your current residents. - [Top Creative Tips for Connecting with Today’s Seniors](https://www.sageage.com/blog/top-creative-tips-for-connecting-with-todays-seniors/): Use creative marketing strategies to connect with today's seniors and show them that your community is the right place for them. - [9 Tips for Creating Landing Pages That Can Make Your Sales Take off!](https://www.sageage.com/blog/9-tips-for-creating-landing-pages-that-can-make-your-sales-take-off/): Create landing pages that are targeted, persuasive, and easy to use. - [SEO Benefits of One Site vs. Multiple Sites](https://www.sageage.com/blog/seo-benefits-of-one-site-vs-multiple-sites/): Having one website is better for SEO than having multiple websites. - [Tips for Creating Compelling “Calls to Action” That Convert “Shoppers” into Prospects](https://www.sageage.com/blog/tips-for-creating-compelling-calls-to-action-that-convert-shoppers-into-prospects/): Create calls to action that are clear, concise, and persuasive. - [Generating Advances Through Stages of Readiness for Change (Part 3 of 3)](https://www.sageage.com/blog/generating-advances-through-stages-of-readiness-for-change-part-3-of-3/): Help your residents move through the stages of readiness for change to improve their quality of life. --- # # Detailed Content ## Pages - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/strategic-market-sales-assessment/ --- - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/consumer-targeting/ --- - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/consumer-research/ --- - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/competitive-analysis/ --- - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/market-feasibility-studies/ --- - Published: 2025-07-22 - Modified: 2025-07-22 - URL: https://www.sageage.com/services/market-research/about-us/ --- > Increase organic traffic to your senior living website through Sage Age's expert Search Engine Optimization services. - Published: 2023-04-05 - Modified: 2024-08-30 - URL: https://www.sageage.com/services/website-development-and-strategy/senior-living-search-engine-optimization/ --- > This Privacy Policy details certain policies implemented throughout the SageAge website. - Published: 2022-02-17 - Modified: 2025-03-21 - URL: https://www.sageage.com/privacy-policy/ --- > With SageAge, our Client Services and Project Management professionals become part of your team. We share one goal: increase your sales and occupancy. - Published: 2022-01-06 - Modified: 2024-02-09 - URL: https://www.sageage.com/services/client-services-project-management/ --- > Ready to revamp your career and work with the best in senior living marketing? You can live anywhere and be part of our organization. - Published: 2022-01-06 - Modified: 2024-02-09 - URL: https://www.sageage.com/careers/ --- > We're trusted for market research services for senior living – delivering quality data complemented by expert recommendations leading to growth. - Published: 2022-01-06 - Modified: 2025-08-28 - URL: https://www.sageage.com/services/market-research/ --- > Welcome to the growth-focused and change-inspiring sales training developed specifically for providers across the senior living spectrum - Published: 2022-01-06 - Modified: 2024-04-09 - URL: https://www.sageage.com/services/grow-sales-training/ --- > Increased revenue. Enhanced occupancy. Energized sales team. Enriched culture. Realize possibilities with the SageAge Consulting Team. - Published: 2022-01-06 - Modified: 2023-12-20 - URL: https://www.sageage.com/services/marketing-sales-consulting/ --- > SageAge creates robust, mobile-friendly and user-friendly websites adhearing to the lates trends and best practices of digital marketing for senior living. - Published: 2022-01-06 - Modified: 2024-08-30 - URL: https://www.sageage.com/services/website-development-and-strategy/ --- > Optimized. Targeted. Smart. Don’t just establish a digital presence. Optimize it. View our digital and integrated senior marketing services. - Published: 2022-01-06 - Modified: 2025-08-26 - URL: https://www.sageage.com/services/digital-integrated-marketing/ --- > In today’s competitive senior living landscape, it’s easy to get lost in the crowd. Creative lifts your brand, connecting with prospective residents. - Published: 2022-01-06 - Modified: 2023-08-18 - URL: https://www.sageage.com/services/creative-branding-strategic-messaging/ --- > With SageAge, you can rely on us for every service and solution you need to spark robust lead generation, boost sales and increase occupancy. - Published: 2022-01-06 - Modified: 2024-08-30 - URL: https://www.sageage.com/services/ --- > Working with SageAge is more than collaboration. More than partnership. Your challenges are our challenges. Your goals are our goals. - Published: 2021-12-28 - Modified: 2023-08-18 - URL: https://www.sageage.com/about-us/the-sage-age-way/ --- > Senior living specialists. Retirement experts. Problem solvers. Innovative thinkers. Combining strengths and working with you – as one. - Published: 2021-12-06 - Modified: 2025-09-08 - URL: https://www.sageage.com/the-team/ --- > Why have over 3,000 senior living organizations partnered with SageAge for growth and forward momentum? Because our work works. - Published: 2021-12-03 - Modified: 2023-08-21 - URL: https://www.sageage.com/case-studies/ --- > We are actively working to increase the accessibility and usability of our website and, in doing so, adhere to many of the available standards and guidelines. - Published: 2021-03-16 - Modified: 2024-07-29 - URL: https://www.sageage.com/accessibility-statement/ --- > Fed up with getting lost in the crowd? Tired of typical strategies, creative and customer service? Work as WE with SageAge. - Published: 2020-04-30 - Modified: 2023-12-18 - URL: https://www.sageage.com/contact/ --- > The insight and expertise you need to succeed are right here, at your fingertips. Your source for fresh ideas and proven strategies. - Published: 2020-04-30 - Modified: 2023-08-24 - URL: https://www.sageage.com/blog/ --- > At SageAge, we’re passionate about seniors – it’s a passion that transcends business. It’s why we do what we do. - Published: 2020-04-30 - Modified: 2025-09-02 - URL: https://www.sageage.com/about-us/history/ --- > Focusing only on senior living for four decades, SageAge has worked with over 3,000 partners. Why? Customized strategies and successful solutions. - Published: 2020-04-30 - Modified: 2025-09-02 - URL: https://www.sageage.com/about-us/ --- > Our strategic marketing and business growth experts help the senior living industry connect the realities of today with the opportunities of tomorrow. - Published: 2020-04-22 - Modified: 2025-08-28 - URL: https://www.sageage.com/ --- --- ## Posts > In this Guide to AI in Senior Living, we'll show how this innovation can empower providers to enhance operations, the resident experience and more. - Published: 2025-09-17 - Modified: 2025-09-19 - URL: https://www.sageage.com/blog/a-guide-to-ai-in-senior-living-opportunities-risks-and-best-practices/ --- > Building and nurturing your senior living referral sources is essential to boosting occupancy. Sage Age can help you build a network that works. - Published: 2025-09-15 - Modified: 2025-09-17 - URL: https://www.sageage.com/blog/senior-living-referral-sources-building-relationships-that-drive-occupancy/ --- > Instagram content is now showing up in Google’s AI Overviews. Is your social strategy ready for the SERP? Learn how to optimize your content. - Published: 2025-07-28 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/is-your-social-strategy-ready-for-the-serp/ --- - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://www.sageage.com/blog/data-research-for-digital-targeting/ Discover how SageAge uses advanced data research to create smarter digital targeting strategies that boost engagement, maximize ROI, and connect senior living communities with their ideal audiences --- > 7 Facebook ad tricks to attract and convert senior living leads – see how SageAge uses smart content marketing and strategies to get real results. - Published: 2025-05-13 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/facebook-ad-tricks-that-drive-senior-living-leads/ 7 Facebook ad tricks to attract and convert senior living leads – see how SageAge uses smart content marketing and strategies to get real results. --- > Discover why a strong senior living brand matters. Learn how trust, differentiation, and consistency drive occupancy and set your community apart. - Published: 2025-03-21 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/why-your-senior-living-brand-matters/ --- > Learn how Google Ad Grants help nonprofit senior living communities boost online visibility and fundraising. Discover best practices, and let SageAge assist. - Published: 2025-02-21 - Modified: 2025-02-25 - URL: https://www.sageage.com/blog/google-grants-explained/ Learn how Google Ad Grants help nonprofit senior living communities boost online visibility and fundraising. Discover best practices, and let SageAge assist. --- > Learn targeted strategies to reach younger seniors, family caregivers, and more to increase engagement and occupancy in senior communities. - Published: 2025-01-28 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/strategic-sub-segments-for-targeted-messaging-and-campaigns/ At SageAge, we know that seniors aren’t all the same, and neither are the people who help them make decisions --- > Discover how programmatic advertising enhances senior living marketing and improves engagement with targeted strategies. - Published: 2025-01-06 - Modified: 2025-01-06 - URL: https://www.sageage.com/blog/advertising-to-seniors-with-programmatic/ Discover how programmatic advertising enhances senior living marketing and improves engagement with targeted strategies. --- - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://www.sageage.com/blog/strategies-for-direct-mail-success/ Boost your marketing with effective direct mail! Discover top strategies to create memorable campaigns that drive leads and engagement. Contact SageAge today! --- - Published: 2024-10-08 - Modified: 2024-10-08 - URL: https://www.sageage.com/blog/how-to-have-a-successful-photo-video-shoot/ Discover key tips for planning and executing a successful photo and video shoot for your senior living community. Learn how to select the right residents or paid talent, create a relaxed atmosphere, and handle unexpected challenges. --- - Published: 2024-09-16 - Modified: 2024-09-17 - URL: https://www.sageage.com/blog/branding-for-seniors/ Discover innovative branding for seniors and how this can help your senior living community stand out from the rest. --- - Published: 2024-08-26 - Modified: 2025-06-10 - URL: https://www.sageage.com/blog/market-research-for-senior-living/ Discover how to stay ahead in the senior living market with a comprehensive competitive review. Learn to analyze rates, evaluate services, and utilize mystery shopping to gain valuable insight. --- - Published: 2024-06-21 - Modified: 2024-06-21 - URL: https://www.sageage.com/blog/ai-is-taking-over-search/ Explore how AI-powered search overviews are changing the game for marketers, and discover strategies for adapting your content and SEO to thrive in this new era of search. --- > Explore key strategies in email marketing for senior living. Learn how to engage, educate, and inspire seniors and their families. - Published: 2024-05-22 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/email-marketing-for-senior-living-7-strategies-that-click/ --- > Struggling with low website leads? Discover the design elements that transform your senior living website into a powerful marketing tool. - Published: 2024-04-22 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/senior-living-website-design/ --- > Discover SageAge's best practices for senior living communities to leverage SMS marketing effectively. Learn how to bridge the digital literacy gap and promote events, ensuring the success of your marketing efforts. - Published: 2024-04-02 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/text-strategies-for-senior-living/ --- - Published: 2024-03-14 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/seniors-and-technology/ Catch a glimpse into the digital revolution shaping senior living! Explore our curated list of top apps, empowering seniors with tools for health, connectivity, and enjoyment --- > For senior living communities, your online reputation is critical in terms of what you need to build and keep trust. Learn tips about getting it right! - Published: 2024-03-12 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/senior-living-reputation-management-how-to-put-your-communitys-best-foot-forward/ --- > Boost occupancy and lead generation with SageAge's award-winning senior living digital marketing strategies. Let us help transform your community’s growth today. - Published: 2024-02-03 - Modified: 2024-12-11 - URL: https://www.sageage.com/blog/senior-living-digital-marketing/ --- > Fill vacancies quickly with targeted PPC campaigns for senior living. Reach the right audience, generate leads, and boost results with expert strategies. - Published: 2024-01-16 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/ppc-for-senior-living/ --- > SageAge is here to help you stand out with unique marketing events for senior living communities to grow leads and occupancy. - Published: 2024-01-05 - Modified: 2025-03-28 - URL: https://www.sageage.com/blog/marketing-events-for-senior-living-communities/ SageAge is here to make you stand out from the crowd with unique marketing ideas and events, helping you generate leads and enhance seniors’ lives. --- > Local listings are an important part of your senior living community's local visibility and brand presence. See our expert's tips and improve your rankings. - Published: 2023-12-21 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/7-expert-tips-for-maximizing-your-senior-living-google-my-business-profile/ --- > Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help. - Published: 2023-12-07 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/where-to-advertise-to-seniors/ Marketing and advertising to seniors and Baby Boomers doesn’t need to be difficult. We’re here to help. --- > There's a lot to know about senior living social media. We're here to help. Check out the big picture here. - Published: 2023-09-13 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/senior-living-social-media/ --- > The right senior living marketing plan can elevate your community. View our blog for tips on how to develop an effective senior living marketing plan. - Published: 2023-08-29 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/how-to-develop-a-senior-living-marketing-plan/ --- > SageAge is celebrating our 40th anniversary. Read our 40 pieces of advice to learn more about being leaders in the senior living space. - Published: 2023-08-25 - Modified: 2023-11-20 - URL: https://www.sageage.com/blog/40-years-and-40-pieces-of-sage-advice/ --- > Are you looking for the best in Senior Living CRM? Our experts share insight about lead times, reengagement and the sales journey. - Published: 2023-06-20 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/the-best-senior-living-crm/ --- > Is generating leads for your senior living community something you find difficult? Let SageAge help you bring in more quality leads. - Published: 2023-06-02 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/how-to-generate-leads-for-senior-living-communities/ --- > A good senior living SEO strategy will help you increase brand awareness and drive sales. Check out our top tips for first page rankings. - Published: 2023-05-24 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/senior-living-seo/ --- > If you haven’t been responding to online reviews, it’s time to start. - Published: 2023-03-16 - Modified: 2023-12-18 - URL: https://www.sageage.com/blog/responding-to-online-reviews/ --- > Discover everything you need to know about the new Facebook and PPC housing restrictions. - Published: 2023-01-30 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/what-are-the-housing-restrictions-for-facebook-and-ppc/ --- > Is senior living finding its footing after the pandemic? Read on to find out. - Published: 2022-11-18 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/the-rise-of-senior-living-occupancy/ --- > TikTok is taking the world by storm. See how you can get in on the trend by visiting our blog. - Published: 2022-10-28 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/4-ways-tiktok-is-redefining-senior-living-social-media/ --- > Learn about the advantages of remote working. - Published: 2022-08-22 - Modified: 2023-12-18 - URL: https://www.sageage.com/blog/the-benefits-of-working-at-a-remote-company/ --- > What do Google’s analytics changes mean and how will they impact you? Visit our blog to find out! - Published: 2022-06-24 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/the-future-of-analytics-what-does-next-years-ga4-migration-mean/ --- > Embrace senior living residents' stories, challenge stereotypes, and redefine industry connections with SageAge. - Published: 2022-05-24 - Modified: 2023-12-18 - URL: https://www.sageage.com/blog/sagetalks/ --- > WE have been working hard on something new. Check out our new website today! - Published: 2022-05-20 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/the-moment-we-have-been-waiting-for-is-here/ WE have been working hard on something new. Check out our new website today! --- > We know that video is engaging, but could it make a difference in your senior living marketing approach? Find out, here! - Published: 2022-03-23 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/pressing-play-on-new-possibilities-seniors-and-youtube/ --- > Are you following Facebook? Discover why you need to be! - Published: 2022-02-25 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/connecting-with-seniors-through-facebook/ --- > Older Americans are embracing smartphones more than ever before. Discover how they can help enhance leads – and how we can help. - Published: 2022-01-19 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/a-deep-dive-into-seniors-and-smartphone-usage/ --- > Discover how updating your mobile experience can enhance mobile traffic, ensure seamless viewing and generate leads. - Published: 2022-01-18 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/seniors-and-smartphones-generating-results-and-leads/ --- > At SageAge, we set out to discover where seniors are technologically and what that could mean for the future. - Published: 2021-12-15 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/technology-use-among-seniors-in-2021-where-its-at-and-where-its-going/ --- > A interview between Deborah Potter, VP of Consulting at SageAge and Steve Moran of Senior Living Foresight. - Published: 2021-11-29 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/deborah-potter-interview/ --- > Could your database use a boost this new year? Discover how database cleanup can help you meet your goals. - Published: 2021-11-16 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/database-cleanup-are-you-ready-for-2022/ --- > SageAge knows the importance of storytelling and brand differentiation to deliver results. We are guiding client-partners to focus on what makes them different. - Published: 2021-06-07 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/creative-lead-generation-strategies-designed-to-tell-your-story-and-deliver-results/ --- > Here are our suggestions for using a multichannel approach to meet your senior living prospects where they are, and build a robust prospect lead list. - Published: 2020-12-15 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/keeping-your-senior-living-sales-pipeline-full-in-2021-using-a-multichannel-approach/ --- > How does emotional intelligence assist throughout the senior living sales cycle? We’ve broken down the phases and steps, as well as the underlying emotions and feelings. - Published: 2020-11-01 - Modified: 2023-08-24 - URL: https://www.sageage.com/blog/your-prospects-journey-from-awareness-to-resident/ --- > Mystery shopping via telephone is still an effective and proven tactic for senior living operators and is highly beneficial now as we are going through the pandemic. - Published: 2020-09-09 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/growing-knowledge-to-gain-leads-part-1-utilizing-virtual-mystery-shopping-calls/ --- > Learn how baby boomers are transforming senior living marketing practices and driving industry-wide shifts. - Published: 2020-08-17 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/how-boomers-are-changing-how-senior-living-is-marketed/ --- > Uncover the key to successful sales messaging in the COVID-19 era for senior living communities. Enhance your marketing strategy to address the pandemic's impact. - Published: 2020-05-29 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/sensitivity-and-sales-how-to-strike-the-right-balance/ --- > Break free from fragmented campaigns and embrace the advantages of integrated marketing. Discover how combining all elements paints a complete picture, amplifying your messages and driving remarkable results. - Published: 2019-10-16 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/picturing-the-elephant-benefits-of-an-integrated-marketing-approach/ --- > Gain insights into navigating limited marketing budgets while achieving business growth and increased occupancy rates. Explore effective strategies for senior living marketers in a competitive environment. - Published: 2019-10-08 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/developing-effective-marketing-plans-and-budgets/ --- > Discover essential strategies for effective communication during a natural disaster. Learn how to create a comprehensive plan that ensures the safety and peace of mind for seniors and their families in senior living facilities. - Published: 2019-08-20 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/hurricanes-acomin-communicating-during-a-natural-disaster/ --- > Discover the profound impact of social media on communication. Explore how seniors are engaging with brands online and why your community needs a social presence. - Published: 2019-07-22 - Modified: 2025-06-11 - URL: https://www.sageage.com/blog/top-social-channels-for-seniors-age-65/ --- > Discover GROW, the game-changing sales training program that empowers senior living providers to revolutionize their strategies. Elevate occupancy rates, foster vibrant communities, and embark on a journey of personal growth. - Published: 2019-06-03 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/grow-your-occupancy-your-community-and-yourself/ --- > Traditional advertising for senior living communities: Pros and cons, and how to use it effectively. - Published: 2019-04-02 - Modified: 2025-03-24 - URL: https://www.sageage.com/blog/is-traditional-advertising-dead/ --- > Brand positioning for senior living communities: Create a clear and concise strategy that stands out from the competition. - Published: 2019-02-01 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/thats-not-what-your-girlfriend-says-what-betty-white-and-snickers-teach-us-about-the-value-of-brand-positioning-strategy/ --- > Keyword ranking for senior living communities: It's not the only factor, but it's important. - Published: 2019-01-21 - Modified: 2025-08-28 - URL: https://www.sageage.com/blog/ymmv-chasing-the-dragon-of-keyword-ranking/ --- > Stay up-to-date on the latest senior living marketing trends. - Published: 2019-01-07 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/senior-living-marketing-trends-for-2019-and-beyond/ --- > Learn what we learned from taking over the social media accounts of several senior living communities. - Published: 2018-11-28 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/our-sage-age-social-media-takeover-what-we-learned-and-what-senior-living-communities-can-use/ --- > Learn how integrated marketing can help you boost your sales conversions and occupancy. - Published: 2018-11-06 - Modified: 2025-03-24 - URL: https://www.sageage.com/blog/integrated-marketing-series-how-integrated-marketing-can-boost-your-sales-conversions-and-occupancy-part-3-of-3/ --- > Build an integrated marketing campaign that reaches your target audience and drives results. - Published: 2018-10-26 - Modified: 2025-06-10 - URL: https://www.sageage.com/blog/integrated-marketing-series-how-to-build-an-effective-integrated-marketing-campaign-part-2-of-3/ --- > Storytelling is a powerful tool that can help you engage and connect with potential residents. - Published: 2018-10-22 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/how-storytelling-is-boosting-engagement-and-sales-in-senior-living-today/ --- > Our marketing team excels in senior living best practices and integrated marketing strategies to increase quality lead generation and grow your occupancy. - Published: 2018-09-21 - Modified: 2025-03-24 - URL: https://www.sageage.com/blog/integrated-marketing-its-how-to-be-the-big-fish-in-a-sea-of-providers/ --- > Nurture leads and convert them into residents with a content marketing strategy. - Published: 2018-09-05 - Modified: 2025-06-11 - URL: https://www.sageage.com/blog/how-to-build-a-content-marketing-strategy-for-optimal-lead-nurturing/ --- > Create a senior living marketing message that resonates with different generations. - Published: 2018-05-21 - Modified: 2025-06-11 - URL: https://www.sageage.com/blog/why-your-senior-living-marketing-message-must-be-generational/ --- > Blog to connect with potential residents, build relationships, and drive traffic to your website. - Published: 2018-02-05 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/top-reasons-senior-living-communities-should-blog-in-2018/ --- > A certified Google partner can help you improve your website's search engine ranking and reach more potential residents. - Published: 2018-01-22 - Modified: 2025-03-24 - URL: https://www.sageage.com/blog/why-your-senior-living-community-needs-a-certified-google-partner-today/ --- > Reach potential residents who are physically near your community with geotargeting. - Published: 2017-12-12 - Modified: 2025-06-10 - URL: https://www.sageage.com/blog/location-location-location-how-geotargeting-boosts-leads-in-senior-living/ --- > Connect with potential residents and build relationships with 5 proven engagement marketing strategies. - Published: 2017-12-05 - Modified: 2025-06-10 - URL: https://www.sageage.com/blog/5-proven-engagement-marketing-strategies-that-boost-senior-living-leads/ --- > Connect with potential residents and drive results with emotionally evocative messaging. - Published: 2017-10-03 - Modified: 2025-06-10 - URL: https://www.sageage.com/blog/opening-the-heart-why-emotionally-evocative-messaging-works-for-senior-living-communities/ --- > Fill your community with residents by building your referral source relationships. - Published: 2017-09-18 - Modified: 2024-10-11 - URL: https://www.sageage.com/blog/building-your-referral-source-relationships-will-boost-your-census/ --- > Drive-by leads can be a great source of leads, but only if you have accurate source data. - Published: 2017-08-23 - Modified: 2025-06-11 - URL: https://www.sageage.com/blog/challenging-drive-by-as-a-lead-source-why-accurate-source-data-is-vital-to-your-lead-generation/ --- > Write a call to action that gets results. - Published: 2017-07-26 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/answering-the-call-to-action-that-is/ --- > Integrate your media strategy for success by reaching your target audience with multiple channels. - Published: 2017-07-12 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/cross-channel-messaging-integrating-your-media-strategy-for-success/ --- > Get more out of your email database by using it to connect with potential residents, build relationships, and drive traffic to your website. - Published: 2017-06-28 - Modified: 2025-06-11 - URL: https://www.sageage.com/blog/how-to-get-more-out-of-your-email-database/ --- > Use direct mail to reach your target audience with personalized messages and offers. - Published: 2017-03-13 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/incorporating-direct-mail-into-your-integrated-marketing-strategy/ --- > Create an integrated media plan that uses a variety of channels to reach your target audience. - Published: 2017-01-17 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/tips-for-devising-an-integrated-media-plan/ --- > Use representative design to ensure that your marketing materials accurately reflect your target market. - Published: 2017-01-11 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/representative-design-mirroring-your-markets-self-perception/ --- > Tell stories that are relevant to your target audience to connect with them on a deeper level. - Published: 2016-12-21 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/sharing-the-stories-your-audience-wants-to-hear/ --- > Use pricing strategies to maximize your profits and attract new customers. - Published: 2016-12-07 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/the-price-is-right-part-2-lucrative-pricing-strategies/ --- > Use hyperlocal news to reach your target audience and build relationships with them. - Published: 2016-11-23 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/understanding-and-leveraging-the-value-of-hyperlocal-news/ --- > Make sure your business is listed in all the major local directories to ensure that potential customers can find you. - Published: 2016-11-09 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/why-maintaining-your-local-listings-matters/ --- > Develop and optimize your marketing programs to ensure that they are effective and efficient. - Published: 2016-11-02 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/program-development-and-optimization/ --- > Use color, contrast, and sizing to create a senior-friendly website design. - Published: 2016-08-31 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/creating-senior-centric-design-color-contrast-sizing/ --- > Develop compelling PR that tells the story of your community and its unique offerings. - Published: 2016-07-13 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/selling-your-story-developing-compelling-pr/ --- > Plan your mail drops carefully to ensure that they are effective and reach your target audience. - Published: 2016-07-06 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/save-the-date-planning-for-effective-mail-drops/ --- > Understand your leads' unique buying journey and create marketing messages that resonate with them at each stage. - Published: 2016-06-22 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/defining-your-leads-unique-buying-journey/ --- > Use dynamic email marketing to personalize your messages and improve the customer experience. - Published: 2016-06-08 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/dynamic-email-marketing-for-better-customer-experience/ --- > Use a combination of print and online media to reach a wider audience and improve your marketing results. - Published: 2016-03-30 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/how-to-bridge-the-gap-between-print-and-online-media/ --- > Use marketing automation to save time and money, and improve your marketing results. - Published: 2016-03-23 - Modified: 2024-09-11 - URL: https://www.sageage.com/blog/the-benefits-of-marketing-automation-and-how-to-get-started-at-your-community/ --- > Use imagery to evoke emotion and connect with your target audience on a deeper level. - Published: 2016-02-24 - Modified: 2024-07-15 - URL: https://www.sageage.com/blog/evoking-emotion-the-power-of-imagery/ --- > Mystery shop your team to identify areas for improvement and ensure that they are providing the best possible service to your residents. - Published: 2016-02-17 - Modified: 2023-08-23 - URL: https://www.sageage.com/blog/knowledge-is-power-how-and-why-you-should-mystery-shop-your-team/ --- > Create sound policies and procedures to ensure that your community is run efficiently and effectively. - Published: 2016-02-02 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/your-guide-to-creating-sound-policies-and-procedures/ --- > Customer reviews are an important way to attract new residents and build trust with your current residents. - Published: 2016-01-20 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/why-customer-reviews-have-become-so-important-in-the-senior-living-industry/ --- > Use creative marketing strategies to connect with today's seniors and show them that your community is the right place for them. - Published: 2015-12-02 - Modified: 2020-05-11 - URL: https://www.sageage.com/blog/top-creative-tips-for-connecting-with-todays-seniors/ --- > Create landing pages that are targeted, persuasive, and easy to use. - Published: 2015-07-28 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/9-tips-for-creating-landing-pages-that-can-make-your-sales-take-off/ --- > Having one website is better for SEO than having multiple websites. - Published: 2015-07-22 - Modified: 2024-10-11 - URL: https://www.sageage.com/blog/seo-benefits-of-one-site-vs-multiple-sites/ --- > Create calls to action that are clear, concise, and persuasive. - Published: 2015-07-15 - Modified: 2025-03-21 - URL: https://www.sageage.com/blog/tips-for-creating-compelling-calls-to-action-that-convert-shoppers-into-prospects/ --- > Help your residents move through the stages of readiness for change to improve their quality of life. - Published: 2015-06-24 - Modified: 2024-07-02 - URL: https://www.sageage.com/blog/generating-advances-through-stages-of-readiness-for-change-part-3-of-3/ --- ---