SageAge Strategies is a strategic marketing and business growth expert whose vision helps the senior living industry connect today’s realities with tomorrow’s opportunities. We are growing and looking for an additional Digital Media Manager to join our team. In this role, you will be responsible for developing, selling, and executing strategic digital media plans that drive results. This includes the ongoing management, optimization, and reporting for all digital campaigns.
Some items you’ll tackle:
- Expertise in utilizing media buying platforms to execute digital channel assignments, specifically DSP and Ad serving platforms and Google Ads/Bing Ads
- Provide recommendations and execute strategies for the specific specialized digital channels, campaign structuring, targeting, and other facets of the digital tactic
- Continually bring new ideas to the table and drive the business forward
- Cause clients and prospects to view us as a provider of innovative media solutions by expanding and sharing knowledge of new technologies and business opportunities through industry research, industry events, and vendor offerings
- Manage day-to-day operations of digital campaigns and accounts
- Strategize, plan and buy online media for PPC and programmatic ads
- Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads, DV360, DCM & Google Analytics
- Programmatic: Identify efficient and precise targeting strategies that meet the client’s digital objective and set up testing scenarios to gain continual learning and improvement
- Manage budgets to ensure proper allocation in accordance with goals
- Conduct keyword/targeting research, competitive benchmarking and selection for campaigns
- Define, monitor, and analyze key performance indicators for continuous improvement of digital media campaigns
- Provide monthly reporting & analysis to clients. Must monitor campaign results and analyze/report key metrics as needed
- Communicate with Digital Strategist and Client Services regarding needs, results, etc.
- Implement new campaign strategies, accounts, ad groups, ad creation, optimization, budgets and maintenance
- Generate quarterly client reports for all major metrics
- Collaborate with Digital Strategist and Client Services on the creation and delivery of campaign overview and analysis
- Maintain a positive and productive relationship with all clients and the team.
- Present to clients in a positive, confident, and professional manner – demonstrate a keen understanding of clients’ businesses and industries
Required Experience:
- 4+ years experience managing and optimizing digital campaigns – housing, healthcare, or senior living experience preferred
- Analytical and creative thinking skills
- Proficient in Google Ads, Bing Ads, Google Analytics, and Facebook Ads
- Experience working with a DSP and ad-serving technology is a plus
- Excellent written and verbal communication, interpersonal, and organizational skills
- Highly self-motivated and always looking for opportunities to optimize processes
- Google Ads and Google Analytics Certified Preferable
- Ability to analyze large data sets and produce reports
- Paid Search: Skilled in Google Ads, Bing Ads, Editor, Acqisio (or other bid management platform) interfaces
- Ability to present complex subjects in understandable terms
- Ability to keep current on latest trends in online marketing and test this knowledge in marketing initiatives
- Strong presentation skills coupled with the confidence, professionalism, and integrity necessary to represent the agency to its client(s)
- Experience with and working knowledge of media research tools and resources