Last July, we discussed how to use digital marketing to promote your virtual events. At that time virtual events were a nimble, innovative response to the COVID-19 pandemic. Now, they appear to be the new normal. This is excellent news, not just for concerned...
It’s that time of year again: time to get out the calculators and figure out what your community’s marketing budget will look like next year. That’s a tedious process during normal times. Throw in the COVID-19 pandemic, and you have a topsy-turvy situation that might...
Let’s say someone did something nice for you – went above and beyond to help you locate your lost package at the post office, or suggested a restaurant that has become your new favorite location. Or perhaps it was a business – or someone in a business – that did...
One of the great ironies of the COVID-19 pandemic is that we’re more physically isolated than ever ... yet, for many of us, we’re more connected than we have ever been. That’s good news, says Sean Ochester, Executive Vice President of Digital & Integrated Strategy...
You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s...
Today, social media represents a powerful marketing tool that growth-centered senior living communities are employing to increase consumer awareness, engagement and leads. And as social media marketing evolves and matures, new tactics are emerging that can further...
Working in harmony, paid search and paid social advertising strategies can make beautiful music for your senior living community’s bottom line. Today, experts inside and outside the senior living space agree that each tactic – paid search (a.k.a. pay-per-click...
The recent negative publicity surrounding the policies and procedures of Facebook have many senior living providers questioning their social media strategies these days. And appropriately so. The good news is that social media remains a highly effective tool for...
The latest numbers are in. And what they say is that blogging should be an integral part of your senior living community’s overall lead generation and social media strategy. Why? Because blogging can make a measurable difference in your senior living community’s...
As senior living marketing continues to evolve and advance, digital marketing strategies and techniques are playing an increasingly prominent role in the lead generation and growth plans of senior living communities nationwide. And for good reason! Leading-edge...
At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio. But times have changed. People are...
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
