Marketing and Branding Blogs

The Price Is Right: Competitive Pricing Strategies

The Price Is Right: Competitive Pricing Strategies

In the senior living world, “sticker shock” can be a pretty profound reality for many families unaccustomed to ...
Tracking Your Sales Outreach Efforts for Better Outcomes

Tracking Your Sales Outreach Efforts for Better Outcomes

Investing in the creation of a sound sales outreach strategy is the cornerstone of your business. Without sales, ...
How to Improve Your Direct Mail Strategy Through Database Analysis

How to Improve Your Direct Mail Strategy Through Database Analysis

You may think you know your target audience, but if you’re not taking advantage of database analysis, you might be ...
The Benefits of Marketing Automation, and How to Get Started at Your Community

The Benefits of Marketing Automation, and How to Get Started at Your Community

Who among us hasn’t wished for higher-inquiry-to-tour and tour-to-move-in conversion rates? “When you’re in charge ...
Staying Fresh: When Did You Last Review Your Brand?

Staying Fresh: When Did You Last Review Your Brand?

As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own ...
Building in a Competitive Market: How to Use Market Research to Your Advantage

Building in a Competitive Market: How to Use Market Research to Your Advantage

What is one constant we can always rely on – besides taxes? Competition within business. Even if you manage to ...
Finding Stories Where They Are

Finding Stories Where They Are

Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring ...
Evoking Emotion: The Power of Imagery

Evoking Emotion: The Power of Imagery

You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Knowledge Is Power: How and Why You Should Mystery Shop Your Team

Knowledge Is Power: How and Why You Should Mystery Shop Your Team

Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just ...
Your Guide to Creating Sound Policies and Procedures

Your Guide to Creating Sound Policies and Procedures

At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in ...
Targeting Your Prospects: Selecting the Right Criteria

Targeting Your Prospects: Selecting the Right Criteria

Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported ...
Is Your Public Relations Plan Integrated?

Is Your Public Relations Plan Integrated?

Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in ...