Marketing and Branding Blogs

Smart Market Research for Strategic Expansion

Smart Market Research for Strategic Expansion

For most successful businesses, market research is a cornerstone of their business strategy. It influences and ...
Creating Senior-Centric Design: Color, Contrast & Sizing

Creating Senior-Centric Design: Color, Contrast & Sizing

When you talk about tech and design, you probably think first about a younger crowd, right? After all, they were ...
Using Market Research to Laser Target Your Demographic Audience

Using Market Research to Laser Target Your Demographic Audience

You and your team work hard every single day to provide a valuable service to your residents and their loved ones. ...
Expanding Services To Meet Demand

Expanding Services To Meet Demand

For most businesses, performing consistently at the same level month over month, year over year, isn’t enough. ...
Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full ...
Save the Date – Planning for Effective Mail Drops

Save the Date – Planning for Effective Mail Drops

On our blog, we talk quite a bit about the opportunities that the internet and digital media has created in terms ...
Keep It Clean: Focus on Clutter-Free Design

Keep It Clean: Focus on Clutter-Free Design

For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical ...
Defining Your Lead’s Unique Buying Journey

Defining Your Lead’s Unique Buying Journey

Your prospective customer has a need. You have a product or service that meets their need. They hand over a check ...
Market Research for Better Planning: A Case Study with Clarity Pointe

Market Research for Better Planning: A Case Study with Clarity Pointe

The idea that a single initiative could give you and your team answers about everything from proper pricing models ...
Dynamic Email Marketing for Better Customer Experience

Dynamic Email Marketing for Better Customer Experience

If you’ve ever received a handwritten note of thanks, you know that the written word is far from a dead ...
The Importance of Audience: Effective Daypart Targeting

The Importance of Audience: Effective Daypart Targeting

In years past, advertising – or, at least, choosing where to advertise – was a pretty simple task because there ...
Creating a Seamless Brand Experience, Online and Offline

Creating a Seamless Brand Experience, Online and Offline

With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very ...