Marketing and Branding Blogs

Refreshing Your Brand for Better Results

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Using Market Research Data Trends to Improve Your Offering

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing ...
Does Your Sales Culture Reflect Your Organization’s Core Values?

Does Your Sales Culture Reflect Your Organization’s Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few ...
Representative Design – Mirroring Your Market’s Self-Perception

Representative Design – Mirroring Your Market’s Self-Perception

Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
The Price is Right, Part 2: Lucrative Pricing Strategies

The Price is Right, Part 2: Lucrative Pricing Strategies

A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing ...
Understanding and Leveraging the Value of Hyperlocal News

Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your ...
Yesterday’s News: Keeping Up With Your Target Market and Competition

Yesterday’s News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s ...
Program Development and Optimization

Program Development and Optimization

Ask the average person what they think of when you say the words “senior living activities,” and chances are ...
Tracking ROI for Decision Making and Resource Allocation

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to ...
Market Research Series: Staying Competitive and Optimizing Your Offering

Market Research Series: Staying Competitive and Optimizing Your Offering

No one would make a major decision, like buying a house, a car or moving to a new town, without doing some ...
Market Research Series: Location, Location, Location – Demand-Driven Market Identification

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

When it comes to opening a new community, you can have the most exceptional staff, stunning apartments, luxury ...
Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Whether you’re considering a major product expansion, opening a brand-new community or simply weighing your ...