Save the Date – Planning for Effective Mail Drops
On our blog, we talk quite a bit about the opportunities that the internet and digital media has created in terms ...
Marketing and Branding Blogs
Defining Your Lead’s Unique Buying Journey
Your prospective customer has a need. You have a product or service that meets their need. They hand over a check ...
Dynamic Email Marketing for Better Customer Experience
If you’ve ever received a handwritten note of thanks, you know that the written word is far from a dead ...
Creating a Seamless Brand Experience, Online and Offline
With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very ...
How to Improve Your Direct Mail Strategy Through Database Analysis
You may think you know your target audience, but if you’re not taking advantage of database analysis, you might be ...
The Benefits of Marketing Automation, and How to Get Started at Your Community
Who among us hasn’t wished for higher-inquiry-to-tour and tour-to-move-in conversion rates? “When you’re in charge ...
Staying Fresh: When Did You Last Review Your Brand?
As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own ...
Evoking Emotion: The Power of Imagery
You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Knowledge Is Power: How and Why You Should Mystery Shop Your Team
Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just ...
Your Guide to Creating Sound Policies and Procedures
At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in ...
Targeting Your Prospects: Selecting the Right Criteria
Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported ...
Top Creative Tips for Connecting with Today’s Seniors
Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...