Marketing and Branding Blogs

Precision Persona Marketing: How Buyer DNA Drives Senior Living Sales

Precision Persona Marketing: How Buyer DNA Drives Senior Living Sales

We all know the first rule of marketing: Know Thy Customer! SageAge Strategies prides itself in gathering ...
How Mini Market Assessments Safeguard Your Senior Living Investments

How Mini Market Assessments Safeguard Your Senior Living Investments

As noted previously in our blog by Malissa Illiano, MBA, Senior Consultant and Director of Market Research for ...
Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older ...
Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

You work diligently to create a cost-effective marketing plan that will boost your lead generation and improve ...
Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Focus Groups: The Secret Weapon for Resonant Messaging

Focus Groups: The Secret Weapon for Resonant Messaging

To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others ...
Understanding The Importance of Diversity in Advertising

Understanding The Importance of Diversity in Advertising

On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our ...
Using Post-Purchase Surveys to Improve Marketing Efforts

Using Post-Purchase Surveys to Improve Marketing Efforts

A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team ...
Incorporating Direct Mail into Your Integrated Marketing Strategy

Incorporating Direct Mail into Your Integrated Marketing Strategy

In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes ...
Refreshing Your Brand for Better Results

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Using Market Research Data Trends to Improve Your Offering

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing ...
Does Your Sales Culture Reflect Your Organization’s Core Values?

Does Your Sales Culture Reflect Your Organization’s Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few ...