Precision Persona Marketing: How Buyer DNA Drives Senior Living Sales
We all know the first rule of marketing: Know Thy Customer!
SageAge Strategies prides itself in gathering ...
Marketing and Branding Blogs
How Mini Market Assessments Safeguard Your Senior Living Investments
As noted previously in our blog by Malissa Illiano, MBA, Senior Consultant and Director of Market Research for ...
Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities
As we’ve noted previously in our senior living blog, the emotional environment in which your message to older ...
Answering the Call – To Action, That Is!
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Focus Groups: The Secret Weapon for Resonant Messaging
To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others ...
Understanding The Importance of Diversity in Advertising
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our ...
Using Post-Purchase Surveys to Improve Marketing Efforts
A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team ...
Incorporating Direct Mail into Your Integrated Marketing Strategy
In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes ...
Refreshing Your Brand for Better Results
When you consider the way your community is perceived by the public, both in terms of prospective customers as ...
Does Your Sales Culture Reflect Your Organization’s Core Values?
Do some research about how to grow as a company and organization, and you’re bound to come across more than a few ...
Representative Design – Mirroring Your Market’s Self-Perception
Here at SageAge, we believe pretty strongly that you can’t really overestimate the importance of knowing your ...
The Price is Right, Part 2: Lucrative Pricing Strategies
A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing ...