“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
Marketing and Branding Blogs
YMMV: Chasing the Dragon of Keyword Ranking
Do any of these phrases sound familiar to you?
“I searched senior living and my town and our community came ...
Senior Living Marketing Trends for 2019 and Beyond
Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in ...
Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)
In our first two articles on Integrated Marketing, we discussed, “What is Integrated Marketing?” and “How to ...
Integrated Marketing Series: How to Build an Effective Integrated Marketing Campaign (Part 2 of 3)
In the first article of our three-part series on Integrated Marketing, we discussed What is Integrated Marketing?. ...
How Storytelling is Boosting Engagement and Sales in Senior Living Today
From early childhood, we’ve learned about the world around us through stories. They provide us with information ...
Integrated Marketing – It’s How to Be the Big Fish in a Sea of Providers
Join SMASH Founding Partner SageAge Strategies at the 2018 SMASH Conference at Loews Chicago O'Hare from October 1 ...
Integrated Marketing Series: What Is Integrated Marketing? (Part 1 of 3)
If you are like most senior living communities today, you have a website presence that serves as a first point of ...
How to Build a Content Marketing Strategy for Optimal Lead Nurturing
Today, “content marketing” is considered a bellwether business strategy by growth experts inside and outside the ...
Why Paid Search and Paid Social Are Worth the Investment for Senior Living Communities Today
Working in harmony, paid search and paid social advertising strategies can make beautiful music for your senior ...
Why Your Senior Living Marketing Message Must Be Generational
Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, ...
5 Proven Engagement Marketing Strategies that Boost Senior Living Leads
We all know that personal engagement is a key ingredient for effective lead generation in the senior living space. ...