Marketing and Branding Blogs

When Is It Time to Rebrand?

When Is It Time to Rebrand?

Hands up: how many of you out there are still wearing disco leisure suits? While you may still have one of ...
How SageAge Consulting Services Help You Be Profitable in Today’s Competitive Market

How SageAge Consulting Services Help You Be Profitable in Today’s Competitive Market

In the 1989 film Field of Dreams, the character of Ray Kinsella takes a leap of faith against all odds and builds ...
Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job ...
Is Traditional Advertising Dead?

Is Traditional Advertising Dead?

Short answer: No. Please excuse our slightly off-the-cuff response, but this question is something we hear (or ...
Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically ...
Meet Your Prospects Where They Are – Literally: Introducing SageAge’s New Geofencing Services

Meet Your Prospects Where They Are – Literally: Introducing SageAge’s New Geofencing Services

“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” ...
Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append

Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append

Have you ever wanted to know exactly who is visiting your community’s website? Not just the number of hits you’re ...
Get Your (Sales) Motor Running: Introducing Road to Ready

Get Your (Sales) Motor Running: Introducing Road to Ready

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
YMMV: Chasing the Dragon of Keyword Ranking

YMMV: Chasing the Dragon of Keyword Ranking

Do any of these phrases sound familiar to you?​​ “I searched senior living and my town and our community came ...
Senior Living Marketing Trends for 2019 and Beyond

Senior Living Marketing Trends for 2019 and Beyond

Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in ...
Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)

Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)

In our first two articles on Integrated Marketing, we discussed, “What is Integrated Marketing?”  and “How to ...