When Is It Time to Rebrand?
Hands up: how many of you out there are still wearing disco leisure suits?
While you may still have one of ...
Marketing and Branding Blogs
How SageAge Consulting Services Help You Be Profitable in Today’s Competitive Market
In the 1989 film Field of Dreams, the character of Ray Kinsella takes a leap of faith against all odds and builds ...
Knowledge Is Power: How Market Research Helps You Be and Stay Competitive
If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job ...
Is Traditional Advertising Dead?
Short answer: No.
Please excuse our slightly off-the-cuff response, but this question is something we hear (or ...
Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign
Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically ...
Meet Your Prospects Where They Are – Literally: Introducing SageAge’s New Geofencing Services
“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” ...
Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append
Have you ever wanted to know exactly who is visiting your community’s website? Not just the number of hits you’re ...
Get Your (Sales) Motor Running: Introducing Road to Ready
If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and ...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted ...
YMMV: Chasing the Dragon of Keyword Ranking
Do any of these phrases sound familiar to you?
“I searched senior living and my town and our community came ...
Senior Living Marketing Trends for 2019 and Beyond
Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in ...
Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)
In our first two articles on Integrated Marketing, we discussed, “What is Integrated Marketing?” and “How to ...