Marketing and Branding Blogs

Painting by the Numbers: Using Data to Create Your Marketing Strategy

Painting by the Numbers: Using Data to Create Your Marketing Strategy

In healthcare, there is "evidence-based medicine" or EVB; a series of protocols or "care pathways" based on the ...
Is Your Senior Living Community Referral Worthy?

Is Your Senior Living Community Referral Worthy?

In his article, Are You Referable?, author Steve Woodruff, a 26-year veteran of business development in the ...
When Your Image Needs Some Help: How to Choose the Right Partner to Boost Your Brand

When Your Image Needs Some Help: How to Choose the Right Partner to Boost Your Brand

Senior living organizations occasionally find themselves in a situation where they need to revamp, revitalize, or ...
Maximizing Your Brand: Aligning Brand Performance with Brand Promise

Maximizing Your Brand: Aligning Brand Performance with Brand Promise

When asked, leaders in the senior living industry can easily state their organizational "brand" statements and ...
Is Your Website Working for You? 5 Tips to Increase Website Conversion Rates

Is Your Website Working for You? 5 Tips to Increase Website Conversion Rates

These days, every senior living provider, from assisted living residences to continuing care retirement ...
Build it and They Will Come…A Concept No Longer Relevant to Today’s Customer

Build it and They Will Come…A Concept No Longer Relevant to Today’s Customer

The famous line from the movie “Field of Dreams” became a philosophy, which was applied to many things, and ...
Over 27 Million Seniors Are Doing It!

Over 27 Million Seniors Are Doing It!

What are they doing? They’re joining online social networks. And loving it. This past year – 2011 ...
The Internet is the New “Word of Mouth!” Put It to Work to Generate Referrals

The Internet is the New “Word of Mouth!” Put It to Work to Generate Referrals

Looking for ways to attract new residents to your senior living community?Head to the Internet.The numbers tell ...
Dynamic Results: Top 5 Things To Do to Make Your Tours More Successful

Dynamic Results: Top 5 Things To Do to Make Your Tours More Successful

Tours are a significant and strategic marketing and sales opportunity when it comes to the process of ...