Adult Children: Senior Living’s Key Target Market?
As any good freshman marketing student can tell you, the first commandment of effective marketing is to “Know Thy ...
Marketing and Branding Blogs
How to Protect Your Online Reputation and Boost Your Brand
Ultimately, there is nothing more important than your senior living community’s reputation. The credibility of ...
What Would Transform Your Organization?
It’s an interesting question. For some, it would be an endowment that smooths the waters of uncertain funding each ...
Would You Like to Receive $50,000 a Year for Capital Improvements or Your Endowment without Doing Anything?
That’s what it feels like when you receive notices of bequests. It is realistic for almost any provider to set a ...
Hummingbird and Senior Housing Marketing
Click here to download an article recently posted by Senior Housing Forum.
Senior Living Marketing: Videos Can Boost Your Website and Your Brand
As senior living communities seek effective ways to “make their case” to aging senior adults and their adult ...
Is Your Website Helping You Grow?
In an increasingly competitive senior living space, Community Administrators need to challenge themselves with ...
Demystifying SEO: A Key Ingredient for Your Community’s Growth
By now, most senior living leaders have a pretty good idea of what search engine optimization is. Many, however, ...
Senior Living Marketing: Why Investing in Your Current Customers Pays
It is not surprising that most senior living organizations focus more time and resources on acquiring new ...
Senior Living Blogs – How to Use the “Editing Checklist” to Power Your Blog
Creating a successful blog for your senior living organization involves much more than sitting down at your ...
Senior Living Growth: How to Kick Start Your Social Marketing Presence
It is hard to deny we are now living in the age of social media. This megatrend has transformed the way we ...
Senior Living Growth Tips: How to Get the Most Out of Your Special Events
Much has been written over the past few years about Customer Relationship Management or CRM—the tactic of engaging ...