Marketing and Branding Blogs

Creating Conversions: How Best-Practice Sales Training Improves Your Sales and Builds Census

Creating Conversions: How Best-Practice Sales Training Improves Your Sales and Builds Census

There is a reason why most physicians and surgeons today practice what is called “evidence-based medicine,” or ...
Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)

Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)

The sales funnel provides us with a useful visual representation of how the sales process operates. It depicts the ...
Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)

Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)

In senior living, and virtually every other industry today, traditional sales and marketing approaches are giving ...
Integrated Marketing Series: Painting by the Numbers – How Data can Sharpen Your Message and Improve Your Results (4 of 6)

Integrated Marketing Series: Painting by the Numbers – How Data can Sharpen Your Message and Improve Your Results (4 of 6)

As technology continues to advance and enables us to better understand the world around us, data is playing an ...
Integrated Marketing Series: “Supercharge Your Marketing Results with Meaningful Content Tailored for Context” (Article 3 of 6)

Integrated Marketing Series: “Supercharge Your Marketing Results with Meaningful Content Tailored for Context” (Article 3 of 6)

Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content ...
Integrated Marketing Series: What is Integrated Marketing? (1 of 6)

Integrated Marketing Series: What is Integrated Marketing? (1 of 6)

If you are like most senior living communities today, you have a website presence that serves as a first point of ...
How Memory Care Training Boosts Your Quality and Powers Your Brand

How Memory Care Training Boosts Your Quality and Powers Your Brand

Do your caregivers know what stimuli can trigger difficult behaviors and can they respond appropriately?Can they ...
Strategic Business Growth and Campus Master Planning: Your Foundations for Senior Living Success

Strategic Business Growth and Campus Master Planning: Your Foundations for Senior Living Success

How can I maximize my community’s likelihood of profitable growth while minimizing the risk of mistakes and ...
Market Feasibility and Demand Analysis: Helping Senior Living Communities Make the Right Decisions for Growth

Market Feasibility and Demand Analysis: Helping Senior Living Communities Make the Right Decisions for Growth

In our increasingly competitive and challenging senior living industry, making the correct strategic decisions and ...
Senior Living Census Enhancement: How to Grow Your Community Measurably and Profitably

Senior Living Census Enhancement: How to Grow Your Community Measurably and Profitably

What can I do to increase my census? And how can I make sure I’m growing in a profitable way?These are important ...
Competitive Analysis and Mystery Shopping: Keys to Sharpening Your Strategy and Boosting Your Appeal in the Marketplace

Competitive Analysis and Mystery Shopping: Keys to Sharpening Your Strategy and Boosting Your Appeal in the Marketplace

In today’s fast changing and increasingly competitive senior living marketplace, what you don’t know CAN hurt you. ...
2014 Resolution – Make 2014 Your Best Gift-Planning Year Ever through Marketing

2014 Resolution – Make 2014 Your Best Gift-Planning Year Ever through Marketing

Does your marketing team work collaboratively with your development team to market gift-planning ...