Marketing and Branding Blogs

Operational Performance 2015: Why a Unified Focus Yields Better Results

Operational Performance 2015: Why a Unified Focus Yields Better Results

The senior living industry has grown in complexity over the last decade. With regulatory changes, troubling ...
3 Tips for Optimizing Your CRM’s Sales Performance and ROI

3 Tips for Optimizing Your CRM’s Sales Performance and ROI

Today, many senior living communities have made the substantial investment into Customer Relationship Management ...
Seven New Tactics to Power Your Community’s Growth

Seven New Tactics to Power Your Community’s Growth

“If you’re not on ‘Page One’ today, you don’t exist!”So say research experts who analyze and report on the latest ...
The Power of Market Research: Your Key to Laser-Guided Growth (Part 2 of 2)

The Power of Market Research: Your Key to Laser-Guided Growth (Part 2 of 2)

How Market “Intel” Can Increase Your Occupancy and Boost Your BrandAre your sales efforts underperforming? Is it a ...
The Power of Market Research: Your Key to Laser-Guided Growth (Part 1 of 2)

The Power of Market Research: Your Key to Laser-Guided Growth (Part 1 of 2)

Assessing the Value of Your Expansion and New Development Options“Should we add more units?” “Is there an ...
SMASH 2014: Seven Key Digital Marketing Takeaways That Can Fuel Your Community’s Growth

SMASH 2014: Seven Key Digital Marketing Takeaways That Can Fuel Your Community’s Growth

As a Premier Sponsor of the recent SMASH 2014 Conference, we at SageAge Strategies hope you found the inaugural ...
The Future Is (Almost) Now: What Senior Living Leaders Should be Thinking about Today

The Future Is (Almost) Now: What Senior Living Leaders Should be Thinking about Today

Today, and for at least the next decade, members of the huge “Baby Boom” generation will be reaching retirement ...
Leads Database Analysis: Are Your Leads Generating Sales or Wasting Your Time?

Leads Database Analysis: Are Your Leads Generating Sales or Wasting Your Time?

Years ago, one of my professors at the Wharton School used the expression, “garbage in, garbage out” to describe ...
CARE Sales Training: Maximize Your Sales Performance with Best-Practice Tools for Success

CARE Sales Training: Maximize Your Sales Performance with Best-Practice Tools for Success

Who Better to Help You Grow than One of Inc. Magazine’s Fastest-Growing Private Companies in America? SageAge ...
Creating Conversions: How Best-Practice Sales Training Improves Your Sales and Builds Census

Creating Conversions: How Best-Practice Sales Training Improves Your Sales and Builds Census

There is a reason why most physicians and surgeons today practice what is called “evidence-based medicine,” or ...
Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)

Integrated Marketing Series: How Managing Your Sales Funnel Efficiently Will Improve Your Results (Part 6 of 6)

The sales funnel provides us with a useful visual representation of how the sales process operates. It depicts the ...
Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)

Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)

In senior living, and virtually every other industry today, traditional sales and marketing approaches are giving ...