Marketing and Branding Blogs

Your Guide to Creating Sound Policies and Procedures

Your Guide to Creating Sound Policies and Procedures

At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in ...
Targeting Your Prospects: Selecting the Right Criteria

Targeting Your Prospects: Selecting the Right Criteria

Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported ...
Is Your Public Relations Plan Integrated?

Is Your Public Relations Plan Integrated?

Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in ...
Top Creative Tips for Connecting with Today’s Seniors

Top Creative Tips for Connecting with Today’s Seniors

Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...
Strength in “Numbers”: Tips for Identifying and Launching  Profitable Service Expansion

Strength in “Numbers”: Tips for Identifying and Launching Profitable Service Expansion

Malissa Illiano, MBA, Senior Consultant and Director of Market Research for SageAge Strategies, says, “Today, ...
5 Marketing Plan “Must Haves” for 2016: Tips for Creating a Marketing Budget Built for Success (Part 2 of 2)

5 Marketing Plan “Must Haves” for 2016: Tips for Creating a Marketing Budget Built for Success (Part 2 of 2)

In Part 1 of our blog, we reviewed several effective ways for developing a performance-based budget plan for the ...
Tips for Creating a Marketing Budget Built for Success (Part 1 of 2)

Tips for Creating a Marketing Budget Built for Success (Part 1 of 2)

For many of us in the senior living profession, it’s that time of year again. Yes – it’s budget time. While ...
How to Build It so They WILL Come

How to Build It so They WILL Come

Over the past 10-15 years, the terms “evidence-based” and “best-practice” have entered our vocabulary and affected ...
Tips and Tools for Achieving the Perfect Event

Tips and Tools for Achieving the Perfect Event

Our increasingly web-based world has provided us with many new and convenient ways to communicate and complete ...
Getting the A-Game Out of Your A-Team: Sales Recruitment & Training Tips (Part 2 of 2)

Getting the A-Game Out of Your A-Team: Sales Recruitment & Training Tips (Part 2 of 2)

In Part 1 of our blog, we discussed the critical importance for sales candidates to have the key behavioral ...
Getting the A-Game out of Your A-Team: Sales Recruitment & Training Tips (Part 1 of 2)

Getting the A-Game out of Your A-Team: Sales Recruitment & Training Tips (Part 1 of 2)

Having the right people to sell the value and advantages of your community is a key ingredient for successful ...
Regulatory Compliance and Beyond: Using Ongoing Assessment and Performance Improvement to Go from Good to GREAT!

Regulatory Compliance and Beyond: Using Ongoing Assessment and Performance Improvement to Go from Good to GREAT!

Today, compliance with state and federal regulations for assisted living and long-term care communities remains ...