The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
The Benefits of Marketing Automation, and How to Get Started at Your Community
Who among us hasn’t wished for higher-inquiry-to-tour and tour-to-move-in conversion rates? “When you’re in charge ...
Staying Fresh: When Did You Last Review Your Brand?
As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own ...
Evoking Emotion: The Power of Imagery
You’ve heard it before: a picture’s worth a thousand words. Here’s something else that’s true: not all pictures ...
Knowledge Is Power: How and Why You Should Mystery Shop Your Team
Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just ...
Your Guide to Creating Sound Policies and Procedures
At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in ...
Targeting Your Prospects: Selecting the Right Criteria
Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported ...
Why Customer Reviews Have Become so Important in the Senior Living Industry
Years ago, before we had the internet to offer an endless number of options for researching a product or service, ...
Top Creative Tips for Connecting with Today’s Seniors
Rachel Fox, Creative Director of SageAge Strategies, says, “Today, most of us agree that ‘Content is King.’ ...
Tour de Force: 5 Tips to Get the Most out of Your Community Tours
Say goodbye to the traditional, one-size-fits-all tour – for your prospects’ sake and yours!
That’s the message ...
5 Marketing Plan “Must Haves” for 2016: Tips for Creating a Marketing Budget Built for Success (Part 2 of 2)
In Part 1 of our blog, we reviewed several effective ways for developing a performance-based budget plan for the ...
Tips for Creating a Marketing Budget Built for Success (Part 1 of 2)
For many of us in the senior living profession, it’s that time of year again. Yes – it’s budget time.
While ...
7 Hot Content Tips for a Page One Search Ranking
Today, search engine optimization (SEO) algorithms continue to evolve and technology is playing an ever-increasing ...