The SageAge Blog: Expert Insight into Senior Living

The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.

Answering the Call – To Action, That Is!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Cross-Channel Messaging: Integrating Your Media Strategy for Success

Cross-Channel Messaging: Integrating Your Media Strategy for Success

As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential ...
How to Get MORE Out of Your Email Database

How to Get MORE Out of Your Email Database

Most senior living providers have had experience with email marketing by now. Granted, it’s not the “shiny new ...
It’s Our Time to Shine with Our Senior Living Partners!

It’s Our Time to Shine with Our Senior Living Partners!

SageAge Strategies Receives 19 “Generations Awards” in Annual Senior Living Marketing Competition “It is with ...
Focus Groups: The Secret Weapon for Resonant Messaging

Focus Groups: The Secret Weapon for Resonant Messaging

To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others ...
Google’s “FRED” – What You Need to Know for Breakthrough SEO in 2017

Google’s “FRED” – What You Need to Know for Breakthrough SEO in 2017

You might recall that Google introduced its game changing “Hummingbird” search engine algorithm a few years ago ...
The Tour Test: Polishing Your Community’s First Impression

The Tour Test: Polishing Your Community’s First Impression

If you’ve been involved in the senior living industry for awhile, you know that expectations for what a community ...
Digital Event Marketing: An Integrated Approach

Digital Event Marketing: An Integrated Approach

If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even ...
Understanding The Importance of Diversity in Advertising

Understanding The Importance of Diversity in Advertising

On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our ...
Using Post-Purchase Surveys to Improve Marketing Efforts

Using Post-Purchase Surveys to Improve Marketing Efforts

A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team ...
Incorporating Direct Mail into Your Integrated Marketing Strategy

Incorporating Direct Mail into Your Integrated Marketing Strategy

In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes ...
Frequency or Reach – Deciding Based On Your Campaign’s Goals

Frequency or Reach – Deciding Based On Your Campaign’s Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big ...

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