The SageAge Blog: Expert Insight into Senior Living
The information, insight and expertise you need to succeed are right here, at your fingertips. With new blogs posted on a regular basis, this is your source for fresh ideas and proven strategies.
Answering the Call – To Action, That Is!
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All ...
Cross-Channel Messaging: Integrating Your Media Strategy for Success
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential ...
How to Get MORE Out of Your Email Database
Most senior living providers have had experience with email marketing by now. Granted, it’s not the “shiny new ...
It’s Our Time to Shine with Our Senior Living Partners!
SageAge Strategies Receives 19 “Generations Awards” in Annual Senior Living Marketing Competition
“It is with ...
Focus Groups: The Secret Weapon for Resonant Messaging
To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others ...
Google’s “FRED” – What You Need to Know for Breakthrough SEO in 2017
You might recall that Google introduced its game changing “Hummingbird” search engine algorithm a few years ago ...
The Tour Test: Polishing Your Community’s First Impression
If you’ve been involved in the senior living industry for awhile, you know that expectations for what a community ...
Digital Event Marketing: An Integrated Approach
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even ...
Understanding The Importance of Diversity in Advertising
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our ...
Using Post-Purchase Surveys to Improve Marketing Efforts
A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team ...
Incorporating Direct Mail into Your Integrated Marketing Strategy
In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes ...
Frequency or Reach – Deciding Based On Your Campaign’s Goals
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big ...