William McClain, MBA
DIRECTOR, STRATEGIC COMMUNICATIONS & NEW MEDIA
As Director of Strategic Communications & New Media, Bill is involved in a variety of projects for both SageAge and our client-partners designed to create awareness, sharpen customer-centered messaging and strengthen brand reputation and preference. He excels in creating cohesive and compelling messages that clearly highlight clients’ areas of differentiation and advantage to customers.
Bill brings to SageAge Strategies an advanced marketing education and over 30 years experience as a senior marketing professional with the majority of it in the highly competitive healthcare industry. He possesses extensive expertise in the areas of evidence-based marketing, brand development, strategic messaging, blogging best practices and advertising.
Prior to joining SageAge, Bill had been a senior leader for a Pennsylvania-based multi-hospital system that included assisted living, memory care and skilled nursing facilities as well as home care and inpatient hospice services. He held the position of Senior Vice President of Marketing & Strategic Planning prior to leaving the hospital sector on his 25th anniversary of service. Recently published in Senior Housing Forum, Bill finds the dynamic senior living industry to be very rewarding and loves working with the “exceptionally talented, dedicated and collegial” SageAge team.
During his tenure as the health system’s chief marketing and planning officer, Bill was credited with “significantly improving the health system’s marketing and strategic planning processes.” Major accomplishments included increasing market share, creating a successful new post-merger brand identity; presenting the health system’s strategic marketing plan to the nation’s top credit rating agencies in a successful capital project financing initiative; and conceiving, planning and implementing the LifeCenter at Lycoming Mall – winner of the American Hospital Association’s national award for Outreach Services in the mid-nineties.
A graduate of Ursinus College in Pennsylvania, Bill went on to receive his MBA from the Wharton School of the University of Pennsylvania in Philadelphia. He credits his graduate focus in marketing management for fueling his passion for helping clients to better understand and engage their customers based on the evidence of their needs, preferences and expectations. Bill is a strong advocate of “word of mouth” and the vital importance of helping clients understand which service considerations and messaging strategies resonate most effectively with customers.