Kim is a versatile writer who transforms vision into verse. Focused on achieving project objectives and goals, she gathers intelligence and elicits valuable input from key thought leaders to craft inspirational, effective messaging for clients. Driven by a passion for, and lifelong respect of seniors, her empathetic messaging, combined with the creative efforts of the design team, has produced numerous award-winning campaigns.
Kim’s mother is living with Alzheimer’s disease, so her experience as an adult daughter/caregiver brings a unique and personal perspective to clients, as she truly understands messaging that resonates with those seeking senior living and care.
With nearly 30 years of experience in marketing and advertising that included fashion and hospital marketing, Kim found a permanent professional home in senior living. She has worked in the industry since 1997 when she started with The Lessig Group. After a short “walk on the client side,” she returned to agency life, getting in the ground floor of what is now SageAge.
Kim received a Bachelor of Arts degree in Communications and Journalism with a minor in Speech Communications from Shippensburg University of Pennsylvania. A writer at heart, Kim first began her career working for various newspapers in the Philadelphia market, including the Philadelphia Inquirer, and the Bucks County Courier Times.