Faith Ott


As Founder, CEO and Executive Consultant for SageAge Strategies, Faith has more than 30 years of experience in senior living growth strategy, campus master planning, market research and program/service development. A recognized thought leader and highly sought speaker in the senior living space, she has worked in every facet of the senior living lifestyle continuum, including life care communities and CCRCs, assisted living and memory care communities, adult day centers, subacute and rehabilitation facilities, long-term care centers, hospice care providers and home care services.

Faith has successfully guided an extensive list of client-partners in both the for-profit and not-forprofit senior living sectors. Her considerable industry knowledge, experience and “customer first” attitude is illustrated by SageAge’s large number of long-term clients. Organizations that have benefited from Faith’s exceptional vision and expertise include: Horizon Bay/Brookdale Senior Living, Brandywine Senior Care, Sunrise Senior Living, EPOCH Senior Living, Abe’s Garden®, Clarity Pointe™, Validus Senior Living™, Elderlife Financial Services, Life Choice Hospice, Pacifica Senior Living, Presbyterian Senior Living, Diakon Senior Living, Brightview Senior Living, Partners Pharmacy and Marriott Senior Living.
Faith has also developed strategic business plans for new programs and services for clients providing Alzheimer’s care, hospice care, adult day services, short-term rehabilitation and long-term care, cardiac care, wound care, orthopedic care and acute care. Additionally, she has worked on many new developments and campus-enhancement projects, and has been a key architect in helping to identify strong market opportunities and guiding clients in the successful implementation of market demand and feasibility studies, focus groups and campus master planning efforts.

Clients also turn to Faith for her ability to help troubled communities with low occupancy rates develop a corrective plan of action and achieve positive census growth through analysis of current market conditions, assessment of client product offerings and recommendations for product enhancement or the addition of campus programs and/or services.

Under her leadership, SageAge has received numerous industry honors, including many Generations Awards for senior living marketing excellence, the LTC LINK Elite Supplier Award, Web Health Awards, a Telly Award and the National Mature Media Award for producing the best marketing strategy, communications, educational materials and programs for adults age 50 and older.

An active member of both LeadingAge™ and Argentum (formerly ALFA), Faith has a unique understanding of the dynamics of working with organizations and their not-for-profit boards. She currently is an active committee member of LeadingAge™ South Carolina and serves as a board member for Abe’s Garden®, a not-for-profit, research-based Alzheimer’s foundation associated with Vanderbilt University.