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Seniors and Facebook | Creating Connections

Smiling Elderly Woman Wearing Wireless Earphones Lying on her Bed and Watching Something on her Mobile Phone

Feb 11, 2022 | Marketing & Branding

The Rise of Social Media Usage Among Seniors

We don’t usually think about seniors and social media going hand in hand, but did you know that the number of older adults who use Facebook and other social media platforms is rising? According to a survey we conducted about seniors and technology usage, this is true, with 48% of senior citizens using Facebook frequently.

As Facebook use among seniors and Baby Boomers increases, what can you do to ensure you’re connecting, generating leads and showcasing your services, not just among older adults but for those who are caring for them as well? One of our client-partners with locations throughout the northeast found out, thanks to our customized social media campaigns.

Read on to learn more about how you can take advantage of social networking sites such as Facebook to connect with older users, friends and family members.

The Goal

‘Our client-partner wanted to increase brand awareness and event registrations among their memory care communities. To do this, we utilized their Facebook pages to promote their communities, events and day-to-day activities

The Results

Since SageAge launched its social media campaign, our client-partner has seen the following results quarter over quarter:

  • 23% increase in advertising reach
  • 27% increase in advertising impressions
  • 23% increase in advertising engagement
  • 15% increase in advertising ad clicks
  • 6% increase in organic engaged users
  • 23% increase in organic impressions
  • 36% increase in organic virality impressions

These numbers allowed those with memory loss, their caregivers and their loved ones to receive support, learn more about their options for care and discover peace of mind.

Let’s Connect

Are you ready to engage with prospective leads, their families and friends while creating deeper connections among Facebook users? Read our most recent blog or visit our website today to learn more!

SageAge: Here for You, Always

At SageAge, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will generate qualified leads that will help you continue to grow and maintain your occupancy rates.

If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.

SageAge is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace.

Contact Us Today!

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