Oh my gourd, it’s almost here. The end of 2020. It will come as no shock to anyone that we’re looking forward to putting this year (0/10, do not recommend) in our rearview mirrors. Nonetheless, no year is ever completely bad or completely good, so there are still some shining highlights about 2020 that we’re happy to celebrate. As we get ready to close the books on this (horrible, ridiculous) year, we wanted to pull together the top 10 SageAge blogs of 2020. Because no matter what, there are some lessons we all can learn from this journey ’round the sun. So, buckle up, put on your masks, grab a drink (while socially distancing) and let’s see what the top blogs of 2020 have been, shall we?
10. Stay Together, Virtually
One of the great ironies of the COVID-19 pandemic is that we’ve become more physically isolated than ever, but also more virtually connected. This is particularly good news for senior citizens, who are most vulnerable to COVID-19 but are also the ones who benefit the most from staying connected. Aging baby boomers are making waves in the technology field as more and more companies create new and useful items to help them continue living their lives. But the most obvious and most beneficial technologies today are the ones that enable us to stay in touch with friends and family members when we can’t physically be with them. Read more.
9. Remaining Sensitive While Selling
Even during a pandemic, senior living communities need to sell to your consumers. And whether your consumers are receiving messages via traditional media, social media or another channel, it’s essential that you make sure your messaging is hitting the three key tentpoles of Clarity, Stability and Sensitivity. Read more.
8. Using Digital Marketing to Promote Virtual Events
The need for senior living communities isn’t going away anytime soon – and, in fact, the need has been increasing exponentially, particularly during the pandemic. Of course, getting those move-ins requires opening your community to visits, tours and events. Hence the rise – and success – of virtual events. Enter digital marketing: the perfect tool for promoting safe, virtual events that will hook prospects safely and securely. Read more.
7. The Top 10 Blogs of 2019
How meta is this? Good copywriting does more than just get read; it also gets people to engage with your brand, as is evidenced by the blog posts we create for our SageAge blog. Sure, we write this stuff to be informative and to let clients know what services we can offer them, but we also have a lot of fun doing it – and, hopefully, it allows you to see some of the fun tricks we have up our sleeves. Check out this Top 10 list of the highest-performing blogs for SageAge in 2019 – enjoy the trip down memory lane. Read more.
6. Growing Your Future Through Marketing
In this blog, the “future” means connecting virtually – which makes sense, since we were just at the very beginning of the COVID-19 pandemic at the time of writing this. Of course, connecting virtually is not a new concept, but it was a new concept when it came to showcasing services and communities to prospects. Case in point? Virtual tours. What seemed like futuristic technology last year is now de rigueur for any community. Read more.
5. How Boomers Are Changing How Senior Living Is Marketed
Even in 2020, the senior living industry is thriving – and rapidly shifting – as more and more boomers enter retirement age and look for new living situations to meet this new phase of life. Every aspect of the senior living spectrum requires different approaches when it comes to selling and marketing, and that will only become increasingly important as we press on into the future. Read more.
4. New Year, New Start
Ah … remember January 2020? Remember how exciting the new year seemed? (Remember the wildfires in Australia? Anyone? Anyone?) This article is fun to look back on, especially now that we know what we know. Surprisingly, the tips that we lined out in this article are quite applicable to today’s landscape. (Score one for being timeless).
3. Why Old School Surveys Can Pay Off Big
Surveys. We love them. And, as it turns out, so does your audience. We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. So, how can you get your residents, leads and everyone else to actually respond to your surveys? Read more.
2. “Your Closet Isn’t Big Enough to Hold My Pain”
This blog detailed insights into senior living sales and how SageAge’s GROW sales strategy could help you and your team. But we put it here as our number two blog because there’s a real, deep truth to the title of the article. It came from a quote from a senior who was grappling with the real, emotional weight of having to move into a senior living community following the loss of a loved one. It’s a poignant reminder of what we’re really doing as senior living professionals: we’re helping people move past perhaps one of the hardest parts of their lives. Read more.
1. 37 Years and 37 Pieces of Sage Advice
Happy birthday to us! 2020 marked the 37th anniversary of SageAge Strategies, and to commemorate it, we asked our employees to share their top pieces of advice to help our client-partners and pass along wisdom. It’s great reading, and we hope you’ll enjoy it, too. Read more.
SageAge Strategies is a multiple-award-winning, strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at (816) 349-0464 or email@example.com. You can also visit us on our website at sageage.com.
SageAge Strategies: Here for You, Always
At SageAge Strategies, our marketing team excels in helping senior living communities target prospective residents and gather essential information through surveys, focus groups and other tools that will help communities just like yours get the information you need to succeed.
If you need assistance in any areas of marketing and integrated growth strategy to improve your business results, we invite you to contact us today to learn more about our proven strategies that have transformed other senior living communities like yours.
SageAge Strategies is a multiple award-winning strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call or email Melinda Schmitz at 816.349.0464 / firstname.lastname@example.org. You can also visit us on our website at https://www.sageage.com/.
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